Find all needed information about A Bidding Decision Support System For Profitable Search Engine Marketing. Below you can see links where you can find everything you want to know about A Bidding Decision Support System For Profitable Search Engine Marketing.
https://www.researchgate.net/publication/236742187_PROSAD_A_Bidding_Decision_Support_System_for_Profitable_Search_Engine_Marketing
PROSAD: A Bidding Decision Support System for Profitable Search Engine Marketing Article (PDF Available) in Marketing Science 32(2):213-220 · January 2013 with 123 Reads How we measure 'reads'
https://pubsonline.informs.org/doi/abs/10.1287/mksc.1120.0735
This paper reports on a large-scale implementation of marketing science models to solve the bidding problem in search engine advertising. ... A Bidding Decision Support System for Profit Optimizing Search Engine Advertising. Bernd Skiera, Nadia Abou Nabout ... we developed a fully automated bidding decision support system, PROSAD (PRofit ...Cited by: 22
https://www.researchgate.net/publication/318787921_Profitability_of_Search_Engine_Marketing
A guessed right utilization of positioning strategies as the SEO (Search Engine Optimization), the SEM (Search Engine Marketing) and the SMM (Social Media Marketing) can help to spread enormously ...
http://www.efinancelab.de/fileadmin/documents/conferences/Fruejahrestagung_2014/Skiera-Nabout-2013-PROSAD.pdf
PROSAD: A Bidding Decision Support System for Profit Optimizing Search Engine Advertising Bernd Skiera, Nadia Abou Nabout Faculty of Business and Economics, Department of Marketing, Goethe University Frankfurt, 60629 Frankfurt am Main, Germany {[email protected], [email protected]}Cited by: 12
http://dro.deakin.edu.au/view/DU:30091176
Practice prize paper —PROSAD: a bidding decision support system for profit optimizing search engine advertising Skiera, Bernd and Abou Nabout, Nadia 2013, Practice prize paper —PROSAD: a bidding decision support system for profit optimizing search engine advertising, Marketing science, vol. 32, no. 2, pp. 213-220, doi: 10.1287/mksc.1120.0735.Cited by: 22
https://www.slideshare.net/skiera/skiera-naboutprosadmarketingscience2013
Jul 21, 2013 · Slides that correspond to the paper: Skiera, Bernd About Nabout, Nadia (2013), "PROSAD: A Bidding Decision Support System for Profitable Search Engine Advertising", Marketing Science, Marketing Science, Vol. 32, Issue 2, 213-220 (also finalist of …
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