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https://www.researchgate.net/publication/242025788_A_decision-support_system_for_business-to-business_marketing
In a study, decision support system is developed to support marketing in business-to-business (B2B) context. The DSS developed helps in management of customer retention in real time scenarios [12] .
https://www.emerald.com/insight/content/doi/10.1108/08858620510603909/full/html
Jun 01, 2005 · – The main purpose of this paper is to review the related literature and propose a new decision‐support‐system (DSS) framework for marketing in the business‐to‐business (B2B) arena based on customer‐relationship management (CRM) and knowledge‐driven marketing to help related‐field graduate students and marketing managers., – Reviews a range of the most important …Cited by: 30
https://www.wisegeek.com/what-is-a-marketing-decision-support-system.htm
Oct 10, 2019 · A marketing decision support system is a system or method that can be employed to aid in evaluating possible marketing strategies and ultimately arriving at the decision considered in the best interests of the company.
https://www.academia.edu/4166319/A_decision-support_system_for_business-to-business_marketing
A decision-support system for business-to-business marketing
https://www.deepdyve.com/lp/emerald-publishing/a-decision-support-system-for-business-to-business-marketing-7ln1R8qPGo
Jun 01, 2005 · Read "A decision‐support system for business‐to‐business marketing, Journal of Business & Industrial Marketing" on DeepDyve, the largest online rental service for scholarly research with thousands of academic publications available at your fingertips.
https://www.datapine.com/decision-support-system
A decision support system or DSS is an information system that supports organizational decision-making and business activities. They combine useful information from documents, raw data, personal knowledge, and business models to find and solve business problems.
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