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http://www.crai.com/sites/default/files/publications/Global-Pricing-Strategies-for-Pharmaceutical-Product-Launches.pdf
Global Pricing Strategies for Pharmaceutical Product Launches Chapter 2 of The Pharmaceutical ... ment decision allows differential support across therapies; not only can a payer exclude some drugs from considera- ... pricing a new therapy considers only the effect of price,
https://www.ncsl.org/research/health/marketing-and-advertising-of-pharmaceuticals.aspx
At an estimated annual cost of $2.5 billion, pharmaceutical advertising to consumers made drug companies and their brand products household names. Legislative lawyers point out that it is nearly impossible for individual states to control national advertisements, now regulated by …
http://www.thepharmajournal.com/vol3Issue7/Issue_september_2014/14.1.pdf
Pricing strategies in pharmaceutical marketing Imamuddin Khoso , Rizwan Raheem Ahmed Jamshaid Ahmed ABSTRACT Pharmaceutical products can be classified under two main categories: Prescription products and OTC products. The criterion for division is whether a product is marketed to the medical profession or directly to the consumers.
https://www.pricingsolutions.com/developing-an-optimal-pricing-strategy-for-new-product-launches/
Pharma pricing consultants: pricing case study for pharmaceutical product pricing: developing an optimal pricing strategy for new product launches. In preparing for the release of a new orphan drug, a global pharmaceutical company appointed Pricing Solutions to help …
https://www.systemdynamics.org/pharmaceutical-product-branding-strategies
Pharmaceutical companies face many complexities guiding a new drug through the development process toward the launch of the product — a complicated endeavor involving numerous milestones and a large investment of human and financial resources.
http://iacis.org/iis/2002/MalecHayen124.pdf
IACIS 2002 USING DSS FOR MARKETING DECISION -MAKING: THE MDSS 422 aid decision-making (Xu and Kaye, 1995). The MDSS can also automate news finding and assess the possible impact of that news on a firm’s strategy (Cassie, 1997). MDSS can indeed support an array of marketing decisions. As will be discussed next, several
http://phrma-docs.phrma.org/sites/default/files/pdf/phrma_marketing_brochure_influences_on_prescribing_final.pdf
Pharmaceutical Marketing: One of Many Factors Informing Prescribing In addition to the value pharmaceutical marketing and promotion provides in disseminating knowledge about new medicines and treatment guidelines, pharmaceutical marketing helps balance other aspects of our health care system. Debate about pharmaceutical marketing and
http://samples.jbpub.com/9781449697990/9781449626594_FMxx_Printer.pdf
The New Decision Makers92 Economic Aspects of Pricing Strategies 93 ... knowledge of the healthcare system and pharmaceutical industry from a busi- ... Pharmaceutical Marketing at the University of Georgia in 2009. Since joining PCOM, Brent has presented and published on …
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