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https://en.wikipedia.org/wiki/Marketing_decision_support_system
A marketing decision support system (sometimes abbreviated MKDSS) is a decision support system for marketing activity. The system is used to help businesses explore different scenarios by manipulating already collected data from the past events. It consists of information technology, marketing data, systems tools,and modeling capabilities that enable the it to provide predicted outcomes from different scenarios and marketing …
https://link.springer.com/article/10.1007%2Fs12087-007-0014-5
Nov 01, 2007 · The practical application of decision support systems in marketing is still in its infancy, even though academic research has been recommending the use of such systems for years. This is largely due to the lack of a single, generally applicable decision support system.Cited by: 4
https://www.researchgate.net/publication/226583532_Decision_Support_Systems_in_Marketing
The practical application of decision support systems in marketing is still in its infancy, even though academic research has been recommending the use of such systems for years. This is largely...
https://www.wisegeek.com/what-is-a-marketing-decision-support-system.htm
Oct 10, 2019 · A marketing decision support system is a system or method that can be employed to aid in evaluating possible marketing strategies and ultimately arriving at the decision considered in the best interests of the company. Sometimes referred to as a MKDSS, this strategy will pull on a number...
https://brainmass.com/computer-science/performance-of-systems/decision-support-system-application-116083
Footwear - Decision Support System 1 Description of the situation 1 Data Warehouse - Database, and Model Base 2 Logical database design 3 Physical database design 4. Footwear - Decision Support System. A fictitious firm, Footwear manufactures footwear and sells through two channels:  Directly to customers and  Through resellers.
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