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https://www.emerald.com/insight/content/doi/10.1108/03090560010321938/full/html
Jun 01, 2000 · First, on the basis of a literature study, the nature of marketing strategy development is clarified. The needs for computer‐based support are identified. The status and underlying problems of existing computer‐based information systems for developing marketing strategy are then examined.Cited by: 84
https://www.researchgate.net/publication/237049900_Computer-based_support_for_marketing_strategy_development
The needs for computer-based support are identified. The status and underlying problems of existing computer-based information systems for developing marketing strategy …
http://core.ac.uk/display/1927170
The needs for computer-based support are identified. The status and underlying problems of existing computer-based information systems for developing marketing strategy are then examined. Finally, a mail questionnaire survey on computer-based support for developing marketing strategy …
https://www.insivia.com/7-key-marketing-strategies-technology-software-companies/
Technology & software companies move at a fast pace and need agile strategies for lead generation and marketing that work to find prospects and close deals. ... "People naturally give more credibility based on someone else raving about you, versus you promoting yourself." ... user interface or support.
http://core.ac.uk/display/29820223
Computer-based support for marketing strategy development . By Shuliang Li, Russell Kinman, Yanqing Duan and John S. Edwards. Cite . ... marketing mix, marketing strategy, new technology ...
https://www.ukessays.com/essays/marketing/marketing-concepts-and-strategies-adopted-by-dell-computers-marketing-essay.php
Marketing Concepts And Strategies Adopted By Dell Computers Marketing Essay. 4884 words (20 pages) Essay in Marketing ... two units have been formed to address the product development-The Business product group targeting the B2B segment and the consumer group targeting the B2C segment. ... Twenty Four hours on line support is provided. This ...
https://study.com/academy/lesson/market-development-examples-definition-process.html
Market Development Defined. Market development is a business strategy whereby a business attempts to find new groups of buyers as potential customers for its existing products and services. In ...
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