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https://www.quora.com/What-is-support-and-confidence-in-data-mining
Let me give you an example of “frequent pattern mining” in grocery stores. Customers go to Walmart, tesco, Carrefour, you name it, and put everything they want into their baskets and at the end they check out. Let’s agree on a few terms here: * T:...
https://www.researchgate.net/publication/233754781_Support_vs_Confidence_in_Association_Rule_Algorithms
Support vs Confidence in Association Rule Algorithms. ... a data mining language needs to be provided such that users can query only interesting knowledge to them from a large database of customer ...
https://stats.stackexchange.com/questions/229523/association-rules-support-confidence-and-lift
We then have a support of 25% - that is pretty high for most data sets. We also have a confidence of 50% - that is also pretty good. If 50% of my visitors buy a product I recommend I would be a billionaire. But the lift is just 1, i.e. no improvement. Beware that on other …
https://docs.oracle.com/cd/B28359_01/datamine.111/b28129/algo_apriori.htm
Minimum support and confidence are used to influence the build of an association model. Support and confidence are also the primary metrics for evaluating the quality of the rules generated by the model. Additionally, Oracle Data Mining supports lift for association rules.
https://www.academia.edu/648890/Support_vs_Confidence_in_Association_Rule_Algorithms
The discovery of interesting association relationships among large amounts of business transactions is currently vital for making appropriate business decisions. There are currently a variety of algorithms to discover association rules. Some of these
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