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https://www.wisegeek.com/what-is-a-marketing-decision-support-system.htm
Oct 10, 2019 · A marketing decision support system is a system or method that can be employed to aid in evaluating possible marketing strategies and ultimately arriving at the decision considered in the best interests of the company.
https://article1000.com/marketing-decision-support-systems-mkdss/
Jul 22, 2017 · Marketing decision support systems (MKDSS) is an Information system that helps with decisionmaking in the formation of a marketing plan.
http://www.pmlive.com/intelligence/healthcare_glossary/Terms/m/marketing_decision_support_system_mdss
Marketing decision support system (MDSS) A system used to manipulate a collection of data to interpret and explore potential business scenarios in order to make management decisions. Marketing decision support systems (MDSS) are considered by some businesses a key tool in gaining the edge over competitors.
https://www.managementstudyhq.com/types-of-decision-support-systems.html
Types of Decision Support Systems: A decision support system is an interactive computer based system that serves decision making needs of managers. It provides managers with the information that enables them to make both semi-structured and unstructured decisions.
http://www.yourarticlelibrary.com/management/decision-making-management/decision-support-system-dss-meaning-features-and-users/70296
Thus, Decision Support System (DSS) is a specialized MIS designed to support an executives’ skills at all stages of decision making i.e. problem identification, selecting relevant data, picking the approach to be used in decision making and evaluating the alternative courses of action.
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