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https://en.wikipedia.org/wiki/Marketing_decision_support_system
A marketing decision support system (sometimes abbreviated MKDSS) is a decision support system for marketing activity. The system is used to help businesses explore different scenarios by manipulating already collected data from the past events. It consists of information technology, marketing data, systems tools,and modeling capabilities that enable the it to provide predicted outcomes from ...
https://www.hausmanmarketingletter.com/marketing-information-system-versus-market-research/
A Marketing Information System Versus Market Research February 4, 2015 by Angela Hausman In an earlier post, I presented the 5 steps in creating a marketing information system , but today I’d like to take a step back to discuss the impact of a marketing information system on sound marketing decision-making; which, of course, is the main role ...
https://quizlet.com/10455756/mkgt-ch-09-decision-support-systems-marketing-research-flash-cards/
Start studying MKGT - Ch 09 - Decision Support Systems & Marketing Research. Learn vocabulary, terms, and more with flashcards, games, and other study tools.
https://quizlet.com/subject/marketing-research-chapter-9-decision-support-systems/
Learn marketing research chapter 9 decision support systems with free interactive flashcards. Choose from 92 different sets of marketing research chapter 9 decision support systems flashcards on Quizlet.
https://www.cram.com/flashcards/chapter-9-decision-support-systems-and-marketing-research-1380451
Jun 01, 2010 · Study Flashcards On Chapter 9: Decision Support Systems and Marketing Research at Cram.com. Quickly memorize the terms, phrases and much more. Cram.com makes it …4.5/5(1)
https://en.wikipedia.org/wiki/Decision_support_system
A decision support system (DSS) is an information system that supports business or organizational decision-making activities. DSSs serve the management, operations and planning levels of an organization (usually mid and higher management) and help people make decisions about problems that may be rapidly changing and not easily specified in advance—i.e. unstructured and semi-structured ...
https://www.researchgate.net/publication/308748135_Commercial_Banks_Use_of_Decision_Support_System_to_Achieve_Marketing_Creativity
The following results were concluded by the researcher: 1)The commercial banks use of the decision support system contributed to achieving marketing creativity. 2)There are no differences that are ...
https://www.journals.elsevier.com/decision-support-systems/
Examples of research topics that would be appropriate for Decision Support Systems include the following: 1. DSS Foundations e.g. principles, concepts, and theories of enhanced decision making; formal languages and research methods enabling improvements in decision making. It is important that theory validation be carefully addressed.
https://businessjargons.com/marketing-information-system.html
Marketing Decision Support System: It includes several software programs that can be used by the marketers to analyze the data, collected so far, to take better marketing decisions.With the use of computers, the marking managers can save the huge data in a tabular form and can apply statistical programs to analyze the data and make the ...
https://www.researchgate.net/publication/226583532_Decision_Support_Systems_in_Marketing
The practical application of decision support systems in marketing is still in its infancy, even though academic research has been recommending the use of such systems for years.
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