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https://www.wisegeek.com/what-is-a-marketing-decision-support-system.htm
Oct 10, 2019 · A marketing decision support system is a system or method that can be employed to aid in evaluating possible marketing strategies and ultimately arriving at the decision considered in the best interests of the company. Sometimes referred to as a MKDSS, this strategy will pull on a number of resources in order to identify and project the outcome ...
https://en.wikipedia.org/wiki/Decision_support_system
A decision support system (DSS) is an information system that supports business or organizational decision-making activities. DSSs serve the management, operations and planning levels of an organization (usually mid and higher management) and help people make decisions about problems that may be rapidly changing and not easily specified in advance—i.e. unstructured and semi-structured ...
http://www.pmlive.com/intelligence/healthcare_glossary/Terms/m/marketing_decision_support_system_mdss
A system used to manipulate a collection of data to interpret and explore potential business scenarios in order to make management decisions. Marketing decision support systems (MDSS) are considered by some businesses a key tool in gaining the edge over competitors. MDSS can be used to assist ...
https://courses.lumenlearning.com/boundless-marketing/chapter/technology-to-assist-market-research/
A marketing information system (MIS) is a management information system designed to support marketing decision making. It brings together many different kinds of data, people, equipment and procedures to help an organization make better decisions.
https://article1000.com/marketing-decision-support-systems-mkdss/
Jul 22, 2017 · Marketing decision support systems (MKDSS) is an Information system that helps with decisionmaking in the formation of a marketing plan. The reason for using an MKDSS is because it helps to support the software vendors’ planning strategy for marketing products; it can help to identify advantageous levels of pricing, advertising spending, and advertising copy for the firm’s products.
https://www.journals.elsevier.com/decision-support-systems/recent-articles/
Recent Decision Support Systems Articles Recently published articles from Decision Support Systems. Preference enhanced hybrid expertise retrieval system in community question answering services
http://www.yourarticlelibrary.com/management/decision-making-management/decision-support-system-dss-meaning-features-and-users/70296
ADVERTISEMENTS: Read this article to learn about Decision Support System (DSS). After reading this article you will learn about: 1. Meaning of Decision Support System (DSS) 2. Features of Decision Support System 3. Elements 4. Users 5. Role in MIS. Meaning of Decision Support System (DSS): A decision support system is that system which helps […]
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