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https://www.wisegeek.com/what-is-a-marketing-decision-support-system.htm
Oct 10, 2019 · A marketing decision support system is a system or method that can be employed to aid in evaluating possible marketing strategies and ultimately arriving at the decision considered in the best interests of the company.
https://article1000.com/marketing-decision-support-systems-mkdss/
Jul 22, 2017 · Marketing decision support systems (MKDSS) is an Information system that helps with decisionmaking in the formation of a marketing plan. The reason for using an MKDSS is because it helps to support the software vendors’ planning strategy for marketing products; it can help to identify advantageous levels of pricing, advertising spending, and advertising copy for the firm’s products.
http://www.yourarticlelibrary.com/marketing/decision-support-system-dss-in-industrial-marketing/22574
Decision Support System (DSS) in Industrial Marketing! A marketing information system produces information that supports many of the day-to-day decision making needs of the management. Reports, displays and responses produced by such systems provide information that managers have specified in advance as adequately meeting their information needs.
https://link.springer.com/article/10.1007%2Fs12087-007-0014-5
Nov 01, 2007 · The practical application of decision support systems in marketing is still in its infancy, even though academic research has been recommending the use of such systems for years. This is largely due to the lack of a single, generally applicable decision support system. The specific requirements and problems of management are too dissimilar to make the development of one universal decision ...Cited by: 4
http://www.pmlive.com/intelligence/healthcare_glossary/Terms/m/marketing_decision_support_system_mdss
Marketing decision support system (MDSS) A system used to manipulate a collection of data to interpret and explore potential business scenarios in order to make management decisions. Marketing decision support systems (MDSS) are considered by some businesses a key tool in gaining the edge over competitors.
http://www.yourarticlelibrary.com/management/decision-making-management/decision-support-system-dss-meaning-features-and-users/70296
Thus, Decision Support System (DSS) is a specialized MIS designed to support an executives’ skills at all stages of decision making i.e. problem identification, selecting relevant data, picking the approach to be used in decision making and evaluating the alternative courses of action.
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