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http://www.yourarticlelibrary.com/marketing/decision-support-system-dss-in-industrial-marketing/22574
Decision Support System (DSS) in Industrial Marketing! A marketing information system produces information that supports many of the day-to-day decision making needs of the management. Reports, displays and responses produced by such systems provide information that managers have specified in advance as adequately meeting their information needs.
https://article1000.com/marketing-decision-support-systems-mkdss/
Jul 22, 2017 · Marketing decision support systems (MKDSS) is an Information system that helps with decisionmaking in the formation of a marketing plan. The reason for using an MKDSS is because it helps to support the software vendors’ planning strategy for marketing products; it can help to identify advantageous levels of pricing, advertising spending, and advertising copy for the firm’s products.
https://www.pmlive.com/intelligence/healthcare_glossary/Terms/m/marketing_decision_support_system_mdss
Marketing decision support system (MDSS) A system used to manipulate a collection of data to interpret and explore potential business scenarios in order to make management decisions. Marketing decision support systems (MDSS) are considered by some businesses a key tool in gaining the edge over competitors.
https://www.researchgate.net/publication/227441977_A_Marketing_Decision_Support_System_for_Retailers
A decision support system for planning marketing strategies and allocating resources for a multi-store retailer is described. This decision support system combines well-known model building and analysis methodology, sophisticated computer software, and attention to management's implementation needs...
https://quizlet.com/234660615/ch-5-decision-support-systems-flash-cards/
the part of a decision support system that permits users to explore the databases by employing the systems models to produce reports that satisfy their particular information needs. It is the user interface of the decision support system, which is also called a language system.
https://quizlet.com/subject/marketing-research-chapter-9-decision-support-systems/
A system for gathering marketing intelligence to aid in market… The planning, collection, and analysis ofdata relevant to mark… Everyday information about developments in the marketing envir… An interactivem flexible, computerized information system that… Largest use for Decision Support Systems (DSS).
https://courses.lumenlearning.com/boundless-marketing/chapter/technology-to-assist-market-research/
A marketing information system (MIS) is a management information system designed to support marketing decision making. It brings together many different kinds of data, people, equipment and procedures to help an organization make better decisions.
https://businessjargons.com/marketing-information-system.html
Marketing Decision Support System: It includes several software programs that can be used by the marketers to analyze the data, collected so far, to take better marketing decisions.With the use of computers, the marking managers can save the huge data in a tabular form and can apply statistical programs to analyze the data and make the ...
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