Decision Support System Marketing

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What Is a Marketing Decision Support System? (with picture)

    https://www.wisegeek.com/what-is-a-marketing-decision-support-system.htm
    Oct 10, 2019 · A marketing decision support system is a system or method that can be employed to aid in evaluating possible marketing strategies and ultimately arriving at the decision considered in the best interests of the company. Sometimes referred to as a MKDSS, this strategy will pull on a number of resources in order to identify and project the outcome ...

Decision Support System (DSS): Meaning, Features and Users

    http://www.yourarticlelibrary.com/management/decision-making-management/decision-support-system-dss-meaning-features-and-users/70296
    Decision support system is a special class of system which facilitate decision making. As in an organisation, at each and every point and time, decisions are to be taken irrespective of their nature. Some decisions may be routine and programmed decisions while other may be strategic, and non-programmed decisions.

Decision Support System (DSS) in Industrial Marketing

    http://www.yourarticlelibrary.com/marketing/decision-support-system-dss-in-industrial-marketing/22574
    Decision Support System (DSS) in Industrial Marketing! A marketing information system produces information that supports many of the day-to-day decision making needs of the management. Reports, displays and responses produced by such systems provide information that managers have specified in advance as adequately meeting their information needs.

Decision support system - Wikipedia

    https://en.wikipedia.org/wiki/Decision_support_system
    A decision support system (DSS) is an information system that supports business or organizational decision-making activities. DSSs serve the management, operations and planning levels of an organization (usually mid and higher management) and help people make decisions about problems that may be rapidly changing and not easily specified in advance—i.e. unstructured and semi-structured ...

What is Marketing decision support systems (MKDSS ...

    https://article1000.com/marketing-decision-support-systems-mkdss/
    Jul 22, 2017 · Marketing decision support systems (MKDSS) is an Information system that helps with decisionmaking in the formation of a marketing plan. The reason for using an MKDSS is because it helps to support the software vendors’ planning strategy for marketing products; it can help to identify advantageous levels of pricing, advertising spending, and advertising copy for the firm’s products.

Recent Decision Support Systems Articles - Elsevier

    https://www.journals.elsevier.com/decision-support-systems/recent-articles/
    Recent Decision Support Systems Articles Recently published articles from Decision Support Systems. Preference enhanced hybrid expertise retrieval system in community question answering services

Marketing decision support system (MDSS) - PMLiVE

    http://www.pmlive.com/intelligence/healthcare_glossary/Terms/m/marketing_decision_support_system_mdss
    A system used to manipulate a collection of data to interpret and explore potential business scenarios in order to make management decisions. Marketing decision support systems (MDSS) are considered by some businesses a key tool in gaining the edge over competitors. MDSS can be used to assist ...

(PDF) A Marketing Decision Support System for Retailers

    https://www.researchgate.net/publication/227441977_A_Marketing_Decision_Support_System_for_Retailers
    A decision support system for planning marketing strategies and allocating resources for a multi-store retailer is described. This decision support system combines well-known model building and ...

MKT REA CHAP. 1 Flashcards Quizlet

    https://quizlet.com/70565716/mkt-rea-chap-1-flash-cards/
    The ability to improve decision making by using "what if" analysis is a characteristic of a marketing information system. F Unstructured problems and the use of models are characteristics that describe a decision support system.



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