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https://www.emerald.com/insight/content/doi/10.1108/eb008169/full/html
A major challenge in the 1980s is to gain and maintain the ability to use this information for competitive advantage. Decision Support Systems (DSS) enable marketing managers to integrate internal and external information environments within a decision‐making context.Cited by: 19
https://www.decision-making-confidence.com/decision-support-systems.html
Decision support systems - uses, advantages and disadvantages. Decision Support Systems The Uses, Pros And Cons Uses of DSS. Being used by knowledge workers, it is possible to consider using decision support systems in any knowledge domain. In fact, they are so widespread that people don't consider that they are using DSS.
https://www.wisegeek.com/what-are-the-advantages-of-decision-support-systems.htm
Oct 16, 2019 · Advantages of decision support systems include improvements in overall efficiency, the development of a competitive advantage, and better satisfaction among those involved in the decision process. Other advantages may also come into play depending on the company and the individuals used in the decision-making process.
https://opmantek.com/importance-of-decision-support-systems/
The Importance Of Decision Support Systems By Keith Sinclair - Chief Technology Officer, NMIS Founder While studying business before my start in Information Technology, we learnt lots of great concepts, like cross subsidisation, cash flow, bottom line vs top line, but the most lasting concept for me was Decision Support Systems.
https://dsssystem.blogspot.com/2010/01/advantages-of-decision-support-system.html
Advantages of Decision Support System (1) Time savings. For all categories of decision support systems, research has demonstrated and substantiated reduced decision cycle time, increased employee productivity and more timely information for decision making.
https://www.wisegeek.com/what-is-a-marketing-decision-support-system.htm
Oct 10, 2019 · A marketing decision support system is a system or method that can be employed to aid in evaluating possible marketing strategies and ultimately arriving at the decision considered in the best interests of the company.
https://link.springer.com/chapter/10.1007%2F978-3-540-48713-5_32
Abstract. The benefits of a decision support system (DSS) can be subtler than those of other systems. This chapter identifies benefits from various DSSs as described in the literature and categorizes them according to their effects on various phases of the problem-solving process.Cited by: 20
https://www.researchgate.net/publication/226174270_Benefits_of_Decision_Support_Systems
Benefits of Decision Support Systems. ... the strategic decision-making for achieving competitive advantages in the business-to-consumer (B2C) e-commerce environment. ... of a Model-Based System ...
http://www.managementparadise.com/forums/marketing-research-mr/200373-marketing-decision-support-systems-mdss.html
MARKETING DECISION SUPPORT SYSTEMS (MDSS)) Discuss MARKETING DECISION SUPPORT SYSTEMS (MDSS)) within the Marketing Research ( MR ) forums, part of the PUBLISH / UPLOAD PROJECT OR DOWNLOAD REFERENCE PROJECT category; MARKETING DECISION SUPPORT SYSTEMS A typical marketing manager regularly receives some or all of the following data: factory …
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