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https://www.wisegeek.com/what-is-a-marketing-decision-support-system.htm
Oct 10, 2019 · A marketing decision support system is a system or method that can be employed to aid in evaluating possible marketing strategies and ultimately arriving at the decision considered in the best interests of the company. Sometimes referred to as a MKDSS, this strategy will pull on a number of resources in order to identify and project the outcome ...
https://article1000.com/marketing-decision-support-systems-mkdss/
Jul 22, 2017 · Marketing decision support systems (MKDSS) is an Information system that helps with decisionmaking in the formation of a marketing plan. The reason for using an MKDSS is because it helps to support the software vendors’ planning strategy for marketing products; it can help to identify advantageous levels of pricing, advertising spending, and advertising copy for the firm’s products.
https://quizlet.com/7641673/chapter-9-decision-support-systems-and-marketing-research-flash-cards/
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https://studyhippo.com/chapter-9-decision-support-systems-and-marketing-research/
Everyday information about developments in the marketing environment that managers use to prepare and adjust marketing plans is referred to as: marketing information A(n) ____ is an interactive, flexible, computerized information system that enables managers to obtain and manipulate information as they are making decisions. marketing decision support system A true marketing decision support ...
https://quizlet.com/272763145/chapter-9-decision-support-systems-and-marketing-research-flash-cards/
Start studying Chapter 9: Decision Support Systems and Marketing Research. Learn vocabulary, terms, and more with flashcards, games, and other study tools.
https://link.springer.com/article/10.1007%2Fs12087-007-0014-5
Nov 01, 2007 · The practical application of decision support systems in marketing is still in its infancy, even though academic research has been recommending the use of such systems for years. This is largely due to the lack of a single, generally applicable decision support system. The specific requirements and problems of management are too dissimilar to make the development of one universal decision ...Cited by: 4
https://www.cram.com/flashcards/chapter-9-decision-support-systems-and-marketing-research-1380451
Jun 01, 2010 · Study Flashcards On Chapter 9: Decision Support Systems and Marketing Research at Cram.com. Quickly memorize the terms, phrases and much more. Cram.com makes it …4.5/5(1)
https://www.researchgate.net/publication/226583532_Decision_Support_Systems_in_Marketing
Decision support systems in the marketing area are used to answer various product and service issues (e.g. generated volume, profit, price), as well as resolve any interests' mismatches, by ...
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