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https://journals.sagepub.com/doi/abs/10.1177/002224297904300302
Jun 01, 1979 · In the past 10 years, a new technology has emerged for assisting and improving marketing decision making. We define a marketing decision support system as a coordinated collection of data, models, analytic tools, and computing power by which an organization gathers information from the environment and turns it into a basis for action.Cited by: 426
https://www.researchgate.net/publication/242328600_Decision_Support_Systems_for_Marketing_Managers
In the past 10 years, a new technology has emerged for assisting and improving marketing decision making. We define a marketing decision support system as a coordinated collection of data, models ...
https://www.managementstudyhq.com/types-of-decision-support-systems.html
Types of Decision Support Systems: A decision support system is an interactive computer based system that serves decision making needs of managers. It provides managers with the information that enables them to make both semi-structured and unstructured decisions.
http://www.yourarticlelibrary.com/management/decision-making-management/decision-support-system-dss-meaning-features-and-users/70296
Decision support system involves the packages which help the managers to take right and timely decisions. Decision support systems use data from the general management information system and they are used by a manager or a decision maker for decision support.
https://quizlet.com/287192346/chapter-10-quiz-flash-cards/
Subsystems for the marketing MIS and their outputs help marketing managers and executives to _____. group consensus. The _____ approach forces members of a decision making group to reach a unanimous decision. ... The performance of decision support systems is typically a function of decision quality, decision-making speed, and _____.
https://bizfluent.com/facts-7147006-role-information-systems-decision-making.html
The role of management information systems (MIS) in decision making is to generate data that is useful to management as they consider strategy, staffing, teams, marketing and more. Choosing what data MIS tracks as well as how management uses this data in decision making can make or break the direction of a company in the competitive marketplace.
https://courses.lumenlearning.com/boundless-marketing/chapter/technology-to-assist-market-research/
Marketing Information Systems. A marketing information system (MIS) is a management information system designed to support marketing decision making. It brings together many different kinds of data, people, equipment and procedures to help an organization make better decisions.
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