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https://en.wikipedia.org/wiki/Marketing_Information_System
A marketing information system (MKIS) is a management information system (MIS) designed to support marketing decision making. Jobber (2007) defines it as a "system in which marketing data is formally gathered, stored, analysed and distributed to managers in accordance with their informational needs on a regular basis.".
https://businessjargons.com/marketing-information-system.html
In order to have an efficient marketing Information System, the companies should work aggressively to improve the marketing intelligence system by taking the following steps: Providing the proper training and motivating the sales force to keep a check on the market trends, i.e. the change in the tastes and preferences of customers and give ...
http://www.yourarticlelibrary.com/marketing/mis-marketing-information-system-with-diagram/48703
Marketing Information System (MIS) is a permanent arrangement (system or setup) for provision of regular availability of relevant, reliable, adequate, and timely information for making marketing decisions. Information is like a life-blood of business. Quality of decisions depends on the right type of information.
http://www.yourarticlelibrary.com/marketing/4-components-of-marketing-and-sales-information-system/12876
The marketing information system is built upon an understanding of the informational needs of marketing, and it supplies that information when, where and how the managers require it. Data are derived from the marketing environment and transferred into information that marketing managers can use in their decision making.
https://courses.lumenlearning.com/boundless-marketing/chapter/technology-to-assist-market-research/
A marketing information system (MIS) is a management information system designed to support marketing decision making. It brings together many different kinds of data, people, equipment and procedures to help an organization make better decisions.
https://www.tenfold.com/what-is/a-sales-support/
Sales support refers to a variety of functions that help your sales representatives focus on actually selling and closing deals. These functions differ per company, industry and sales team. And, they can be done by hired associates, outsourcing teams, productivity tools, and – worst case scenario – by the sales representative themselves.
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