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https://www.espn.com/espn/story/_/id/14843071/why-recent-declarations-support-lgbt-rights-adidas-nike-important
Feb 25, 2016 · Adidas and Nike both took huge steps to redefine their sense of responsibility as corporate citizens where lesbian, gay and transgender issues are concerned. Adidas announced it was changing all of its endorsement deals to encourage LGBT athletes to come out publicly without fear of losing their contracts.
https://www.huffpost.com/entry/adidas-gay-pride-sneakers_n_7495112
The revamped footwear will launch June 6 and be available at Adidas Originals stores and retail partners. The Pride Superstar Meanwhile, a portion of the sales will be donated to Portland's New Avenues for Youth , an Oregon-based advocacy group focused on homeless lesbian, gay, bisexual and transgender (LGBT) adolescents and teens.Author: Curtis M. Wong
https://www.cosmopolitan.com/style-beauty/fashion/news/a53594/adidas-lgbt-athletes/
Feb 12, 2016 · "Therefore adidas warrants that this agreement will neither be terminated nor modified in case the athlete comes out to the public as a member of the LGBT (Lesbian, gay, Bisexual and Transgender…Author: Helin Jung
https://www.huffpost.com/entry/adidas-valentines-day-ad-same-sex-couple_n_56c56250e4b08ffac127b0eb
This is not the first time Adidas has shown its support for the LGBT community. Last year, the company introduced three LGBT-friendly shoe designs in honor of Pride month.
https://www.newsbusters.org/blogs/culture/mairead-mcardle/2016/02/15/adidas-defends-pro-gay-instagram-post
Adidas has been a vigilant promoter of the LGBT agenda. Along with Nike and Levi’s it added rainbow designs to some of its footwear to support LGBT Pride Month, and donated some of the revenue to Portland's New Avenues for Youth, a group helping LGBT teens. More and more big name companies like Adidas have started putting out pro-LGBT ads.
https://www.autostraddle.com/22-brands-peddling-lgbt-2018-pride-collections-for-you-to-contemplate-in-2018-421980/
“In support of LGBTQ equality, CALVIN KLEIN has made a donation to the Human Rights Campaign Foundation™”
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