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Oct 10, 2019 · A marketing decision support system is a system or method that can be employed to aid in evaluating possible marketing strategies and ultimately arriving at the decision considered in the best interests of the company.
https://businessjargons.com/marketing-information-system.html
Marketing Decision Support System: It includes several software programs that can be used by the marketers to analyze the data, collected so far, to take better marketing decisions.With the use of computers, the marking managers can save the huge data in a tabular form and can apply statistical programs to analyze the data and make the ...
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Feb 10, 2014 · Explain the concept and purpose of a marketing decision support system. Definition A decision support system (DSS) makes data instantly available to marketing managers and allows them to manipulate the data themselves to make marketing decisions.
https://opmantek.com/importance-of-decision-support-systems/
The Importance Of Decision Support Systems By Keith Sinclair - Chief Technology Officer, NMIS Founder While studying business before my start in Information Technology, we learnt lots of great concepts, like cross subsidisation, cash flow, bottom line vs top line, but the most lasting concept for me was Decision Support Systems.
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Explain the concept, need for and importance of a Decision Support System.. Answer / puneet chawla A Decision Support System (DSS) is a class of information systems (including but not limited to computerized systems) that support business and organizational decision-making activities.
http://www.yourarticlelibrary.com/marketing/mis-marketing-information-system-with-diagram/48703
Marketing Decision Support System (MDSS): Previously, the component was known as Analytical Marketing System. While former three components supply data, the marketing decision support system concerns more with processing or analyzing available data. This component can improve efficiency and utility of the whole marketing information system.
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