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https://www.msi.org/reports/factors-influencing-grocery-retailers-support-of-trade-promotions/
The four most important factors influencing acceptance were item importance, item profitability, incentive amount, and manufacturer reputation. Item importance comprises the consumer appeal of the promoted item, its responsiveness to promotion, and the likelihood of competitive retailer promotions.
https://www.businessmanagementideas.com/advertisement/promotional-mix/top-4-factors-influencing-promotional-mix-products/8076
This article throws light upon the top four factors influencing promotional mix. The factors are: 1. ... on advertising for relatively inexpensive consumer products items while a high unit price receive more personal selling support because consumers want more detailed and personalized information. ... The promotion mix that is settled is a ...
https://www.ama.org/2019/03/07/trading-on-up-an-examination-of-factors-influencing-the-degree-of-upgrade-evidence-from-cash-for-clunkers/
Mar 07, 2019 · Miller, Chadwick J., Michael A. Wiles, and Sungho Park (2019), “Trading on Up: An Examination of Factors Influencing the Degree of Upgrade: Evidence from Cash for Clunkers,” Journal of Marketing, 83 (1), 151-172. Large trade-in incentives negatively impact the size of …
http://www.yourarticlelibrary.com/marketing/promotional-mix/top-11-factors-influencing-promotion-mix/48640
ADVERTISEMENTS: Main factors influencing promotion mix has been briefly discussed as under: 1. Type of Product: Type of product plays an important role in deciding on promotion mix. Product can be categorized in terms of branded products, non-branded products, necessity products, luxury products, new products, etc.
http://iosrjournals.org/iosr-jbm/papers/Vol12-issue5/K01257885.pdf
Abstract: The purpose of this study is to identify the factors influencing the choice of promotional practices of agricultural equipment manufacturers and its influence on annual sales of agricultural equipments. The consumer focus, demand creation, exposure, familiarity, encouragement, reputation, existence and valueAuthor: V. Sivakumar, S. Kaliyamoorthy
https://bizfluent.com/info-8210281-factors-influencing-international-trade.html
Oct 20, 2018 · International trade between nations creates the global economy where prices are influenced by a variety of factors such as global events, exchange rates, politics and protectionism. Political shifts in one country can impact manufacturing costs and employee wages in another country.
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