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https://www.wisegeek.com/what-are-the-characteristics-of-decision-support-systems.htm
Oct 16, 2019 · Common characteristics of decision support systems include facilitation, interaction, and task-oriented activities within the system. Other characteristics may also exist, such as ancillary options or measures of decision impact. Most effective decision support systems will have these features readily available.
https://www.crai.com/sites/default/files/publications/Effective-Executive-Decision-Making-with-Marketing-Decision-Support-Systems.pdf
EFFECTIVE EXECUTIVE DECISION MAKING WITH MARKETING DECISION SUPPORT SYSTEMS By Sanjay Kumar Rao, Ph.D. Is traditional marketing research designed to provide useful assessments of the impact of executive decisions, strategy and action on revenue, market share, and profit? The concept and reality of a marketing decision support system, which ...
http://www.yourarticlelibrary.com/business/decision-support-system/decision-support-system-dss-concept-characteristics-and-benefits/69757
ADVERTISEMENTS: Read this article to learn about the concept, characteristics and benefits of Decision Support System (DSS). Concept of DSS: The concepts involved in DSS were first articulated in the early 1970s by Scott Morton, who defined DSS as follows: “DSS means interactive computer-based systems, which help decision makers utilize data and models to solve …
https://www.insightsassociation.org/article/effective-executive-decision-making-marketing-decision-support-systems
Apr 27, 2014 · Effective Executive Decision Making with Marketing Decision Support Systems April 27, 2014 Such systems are designed to integrate seemingly disparate data, research, analysis and predictive capabilities toward making reliable assessments of the impact of a range of marketing strategies on product performance.
http://www.managementparadise.com/forums/marketing-research-mr/200373-marketing-decision-support-systems-mdss.html
MARKETING DECISION SUPPORT SYSTEMS (MDSS)) Discuss MARKETING DECISION SUPPORT SYSTEMS (MDSS)) within the Marketing Research ( MR ) forums, part of the PUBLISH / UPLOAD PROJECT OR DOWNLOAD REFERENCE PROJECT category; MARKETING DECISION SUPPORT SYSTEMS A typical marketing manager regularly receives some or all of the following data: factory …
https://quizlet.com/7618582/mktg-9-flash-cards/
A decision support system (DSS) makes data instantly available to marketing managers and allows them to manipulate the data themselves to make marketing decisions. Four characteristics make a DSS especially useful to marketing managers: They are …
https://quizlet.com/123113163/mktg-3300-chapter-1-flash-cards/
A marketing decision support system is defined as collected data that may be accessed and analyzed using tools and techniques that assist managers in decision making. true Everyday, information about pertinent developments in the environment is gathered through internal report systems.
https://www.slideshare.net/sursayantan92/decision-support-systemdss
Apr 22, 2013 · Decision Support System(DSS) 1. -A system for decision making and problem solving. 2. What is DSS? A DSS is a computer-based information system that supports business or organizational decision-making activities. A DSS is a collection of integrated software applications and hardware that form the backbone of an organization’s decision making process and help to make …
http://www.yourarticlelibrary.com/marketing/marketing-research-its-definitions-characteristics-and-objectives/48704
Marketing research is one of the important functions of marketing management. It is also one of the components of MIS. We know that information is the basic input in making decisions. Every manager needs relevant, reliable, adequate, and timely information to take decision related to any area of marketing.
https://dsssystem.blogspot.com/2010/01/advantages-of-decision-support-system.html
For all categories of decision support systems, research has demonstrated and substantiated reduced decision cycle time, increased employee productivity and more timely information for decision making. The time savings that have been documented from using computerized decision support are …
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