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https://www.amazon.com/Intelligent-Marketing-International-Operations-Management/dp/1402071949
Intelligent Support Systems for Marketing Decisions (International Series in Operations Research & Management Science): 9781402071942: Medicine & Health Science Books @ Amazon.com
https://www.researchgate.net/publication/267062706_Intelligent_Support_Systems_for_Marketing_Decisions
Systems to support marketing decisions may be called marketing management support systems (MMSSs), marketing decision support systems (MDSSs) or intelligent MDSSs (IMDSSs).
https://www.researchgate.net/publication/302294947_Intelligent_Decision_Support_Systems_in_Marketing
Our group started a research work on DSS (decision support system) seven years ago in order to develop an intelligent information system. This paper will present the MMS (model management system ...
https://www.worldcat.org/title/intelligent-support-systems-for-marketing-decisions/oclc/852791607
Intelligent Support Systems for Marketing Decisions examines new product development, market penetration strategies, and other marketing decisions utilizing a confluence of methods, including Decision Support Systems (DSS), Artificial Intelligence in Marketing and Multicriteria Analysis.
https://www.worldcat.org/title/intelligent-support-systems-for-marketing-decisions/oclc/50227571
Intelligent Support Systems for Marketing Decisions examines new product development, market penetration strategies, and other marketing decisions utilizing a …
http://www.eric-eisenstein.com/papers/Lodish&Eisenstein-dsschapter.pdf
Our goal in this chapter is to review the marketing decision support system (MDSS) literature so as to provide maximal guidance to researchers and prac-titioners on how best to improve marketing deci-sion-making using decision support systems. In order to achieve this goal, we lay out a taxonomy of decision support systems, create an integrative
http://www.josbd.com/intelligent-support-systems/
DSS and EIS are intelligent support systems designed to provide middle and top managers with information necessary to make decisions that require intuition and judgment. Both DSS and EIS are intuitive, interactive, user-friendly systems that augment the decision-making capabilities of a manager.
https://www.amazon.com/Intelligent-Marketing-International-Operations-Management-ebook/dp/B000VHVNQW
Intelligent Support Systems for Marketing Decisions (International Series in Operations Research & Management Science Book 54) - Kindle edition by Nikolaos F. Matsatsinis, Y. Siskos. Download it once and read it on your Kindle device, PC, phones or tablets. Use features like bookmarks, note taking and highlighting while reading Intelligent Support Systems for Marketing Decisions (International ...
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