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https://www.sciencedirect.com/science/article/pii/S0167923600001238
A systematic methodology that uses data mining and knowledge management techniques is proposed to manage the marketing knowledge and support marketing decisions. This methodology can be the basis for enhancing customer relationship management.Cited by: 837
http://isiarticles.com/bundles/Article/pre/pdf/22024.pdf
management makes the marketing function an ideal application area to greatly benefit from the use of data mining tools for decision support. A systematic methodology that uses data mining and knowledge management techniques is proposed to manage the marketing knowledge and support marketing decisions. This methodology can be the basis for enhancing
https://content.sciendo.com/view/journals/bsrj/6/2/article-p18.xml?lang=en
Sep 01, 2015 · The results of data mining are used in a web-based knowledge management component to trigger ideas for new marketing strategies. The model is tested by an experimental research. Results: The results show that the suggested model could be efficiently used to recognize patterns in shopping behaviour and generate new marketing strategies.Cited by: 6
https://www.managementstudyguide.com/building-knowledge-driven-decision-support-system.htm
A computer-based reasoning system is similar to any other type of decision support system when it comes to their architecture. But it turns into a knowledge-drive decision support system when artificial intelligence technologies, management expert systems, data mining capabilities and other communication mechanisms are integrated.
https://www.intechopen.com/books/advances-in-data-mining-knowledge-discovery-and-applications/improving-decision-support-systems-with-data-mining-techniques-
Data mining techniques in decision support systems In order to make a decision, the managers need knowledge. In case of massive data amounts, issues may occur because of data analysis and necessary knowledge extract. Data is analyzed through an automated process, known as Knowledge Discovery in data mining techniques.Cited by: 14
https://www.knowledge-management-tools.net/decision-support-systems.html
There are several kinds of such systems, however, in this subsection I will look at only at data-driven decision support systems (from now on referred to solely as decision support systems). The role of these systems is to access and manipulate data.
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