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https://hbr.org/2014/11/7-marketing-technologies-every-company-must-use
Here’s my list of seven technologies that are table stakes for today’s marketer: Analytics: Marketing is at an inflection point where the performance of channels, technologies, ads, offers – everything — are trackable like never before.
http://steinvox.com/blog/five-core-marketing-functions-a-business-organization-blueprint/
Dec 16, 2012 · Five Core Marketing Functions – A Business Organization Blueprint By Andrew Stein On December 16, 2012 · 16 Comments Like trying to understand an electrical circuit board without the schematic, it’s hard to keep up with the complexity and importance of the five core marketing functions without a reminder from time to time.
https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/marketing-technology-what-it-is-and-how-it-should-work
Mar 01, 2015 · Scott: Marketing has fundamentally become a technology-powered discipline, and it’s leading to the rise of new kinds of marketing professionals. A marketing technologist is a technically skilled person who designs and operates technology solutions in the service of marketing. This isn’t just about embedding IT services within marketing, though.
https://www.useoftechnology.com/technology-marketing/
Nov 25, 2012 · Use technology to strengthen your brand name : A brand name is so important, if well promoted and it delivers what it says, consumers will always remember that brand. Lets look at some prominent brands like Coca Cola, Google, Pepsi, Facebook, BBC, CNN, MacDonald, Puma, Nike and many more. All these brands are big and they deliver quality.Author: Karehka Ramey
https://www.forbes.com/sites/kimberlywhitler/2017/09/24/the-4-different-types-of-tech-marketing-jobs/
Sep 24, 2017 · In tech, marketing happens across multiple functions that report to the CMO. Under the CMO in tech, you tend to have four broad categories: 1) communications, 2) demand and operations, 3) product ...
https://centricconsulting.com/digital-consulting-services/marketing-operations/what-is-marketing-operations/
Marketing Operations Defined. Marketing Operations is a broad term that collectively describes the function of the marketing organization, including people, process, and technology, that enables marketing to operate efficiently and to scale with quality and consistency. It serves as the backbone of a marketing team, delivering planning,...
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