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https://blog.hubspot.com/service/marketing-and-customer-service
This is another, less traditional way customer service and marketing can work together: if both teams work in the service marketing industry. In this industry, marketers have to work in customer service, and customer service reps double as marketers in order to attract and retain services customers.
https://www.thebalancesmb.com/what-role-does-customer-service-play-in-marketing-2296007
Apr 24, 2019 · Customer service plays an important role in marketing piece your business. Marketing brings a customer in, and customer service keeps him coming back.
https://www.brandwatch.com/blog/customer-service-and-marketing/
The customer service and the marketing departments of a company are usually two distinct and very different departments. However, smart businesses are realizing that in this day and age of social media and online reviews that customer service and marketing go hand in hand.
https://www.helpscout.com/blog/customer-service-marketing/
Dec 21, 2017 · Customer service teams need to communicate back to the marketing team with information regarding which customer segments to target through future initiatives. Tumblr’s Elizabeth Tobey illustrates how marketing and customer support overlap with other teams. Why marketing and customer service teams need to work together
https://www.business.com/articles/customer-service-as-a-marketing-strategy/
Mar 26, 2015 · "Customer service is a critical part of our marketing efforts at Signs.com. We work hard to make sure we have incredible customer service that sets us apart from our competitors,” he said. “In addition to our excellent products, our customer service is why people choose us in the first place and the main reason people keep coming back.Author: Greg Shuey
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