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https://article1000.com/marketing-decision-support-systems-mkdss/
Jul 22, 2017 · Marketing decision support systems (MKDSS) is an Information system that helps with decisionmaking in the formation of a marketing plan. The reason for using an MKDSS is because it helps to support the software vendors’ planning strategy for marketing products; it can help to identify advantageous levels of pricing, advertising spending, and advertising copy for the firm’s products.
https://www.sciencedirect.com/science/article/pii/S0167811697000098
This paper deals with marketing decision support systems (MDSS) in companies. In a conceptual framework five categories of factors are distinguished that potentially affect adoption, use, and satisfaction: external environment factors, organizational factors, task environment factors, user factors and implementation factors.Cited by: 105
https://en.wikipedia.org/wiki/Marketing_decision_support_system
A marketing decision support system is a decision support system for marketing activity. The system is used to help businesses explore different scenarios by manipulating already collected data from the past events. It consists of information technology, marketing data, systems tools,and modeling capabilities that enable the it to provide predicted outcomes from different scenarios and marketing strategies. MKDSS assists decision makers …
https://www.wisegeek.com/what-is-a-marketing-decision-support-system.htm
Oct 10, 2019 · A marketing decision support system is a system or method that can be employed to aid in evaluating possible marketing strategies and ultimately arriving at the decision considered in the best interests of the company. Sometimes referred to as a MKDSS, this strategy will pull on a number...
http://www.yourarticlelibrary.com/marketing/decision-support-system-dss-in-industrial-marketing/22574
Decision Support System (DSS) in Industrial Marketing! A marketing information system produces information that supports many of the day-to-day decision making needs of the management. Reports, displays and responses produced by such systems provide information that managers have specified in advance as adequately meeting their information needs.
http://www.businessstudynotes.com/marketing/discuss-different-types-marketing-decisions/
Apr 30, 2016 · Marketing decisions include promotion decisions which are important content of the marketing mix in which different aspects of marketing communication occurs. The information about the product is communicated with an objective to produce positive customer response.
http://www.meammarketing.com/5-major-marketing-decisions-for-successful-planning-that-marketing-managers-need-to-know/
The basic principles of marketing management are analysis, planning, implementation and control. Planning is the most important part of marketing management and marketing managers need to make the right plan for a durable success. Good plans denote decision making.
https://yourbusiness.azcentral.com/key-marketing-decisions-9338.html
Marketing delivers a product that satisfies the needs of a target market at a price that reflects its value. In addition to decisions related to the product, marketing has to decide on elements of the delivery and how to inform the target market of the buying opportunity.
http://www.yourarticlelibrary.com/management/decision-making-management/decision-support-system-dss-meaning-features-and-users/70296
A decision support system must generate information in such a form that executives may understand and at a time when such an information is needed and place the information under the direct control of the executives. Thus, the DSS enables the business executives to take the efficient, effective and economic decisions.
https://quizlet.com/132348094/mktg-ch12-test-bank-flash-cards/
Which of the following type of marketing would a company be using if it were marketing its products through Facebook, YouTube, and Twitter? social network marketing BooksnMusic.com promotes its business by providing its online associates with ads and links to display on their websites, offering commissions for resultant business.
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