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https://en.wikipedia.org/wiki/Marketing_decision_support_system
A marketing decision support system (sometimes abbreviated MKDSS) is a decision support system for marketing activity. The system is used to help businesses explore different scenarios by manipulating already collected data from the past events. It consists of information technology, marketing data, systems tools,and modeling capabilities that enable the it to provide predicted outcomes from ...
https://methods.sagepub.com/book/the-handbook-of-marketing-research/n12.xml
Marketing Decision Support Models: The Marketing Engineering Approach. Gary L. Lilien Pennsylvania State University. Arvind Rangaswamy Pennsylvania State University. Marketing managers make ongoing decisions about product features, prices, distribution options, sales compensation plans, and so on. In making these decisions, managers choose from ...
https://www.smartinsights.com/digital-marketing-strategy/online-business-revenue-models/marketing-models/
Jan 17, 2019 · Marketing models that have stood the test of time. By Dave Chaffey 17 Jan, 2019. ... You may have noticed we're fans of using practical models as tools to support marketing strategy development. We believe a clear, simple model gives us a framework to assess how we're doing things now compared to our competitors and plan growth strategies for ...
https://en.wikipedia.org/wiki/Decision_support_system
A decision support system (DSS) is an information system that supports business or organizational decision-making activities. DSSs serve the management, operations and planning levels of an organization (usually mid and higher management) and help people make decisions about problems that may be rapidly changing and not easily specified in advance—i.e. unstructured and semi-structured ...
https://www.researchgate.net/publication/260204741_Models_for_Marketing_Planning_and_Decision_Making
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