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https://quizlet.com/301660501/ch-4-quiz-flash-cards/
E. Marketing decision support system (MDSS) D Which of the following refers to an organized collection (often electronic) of data that can be searched and queried to provide information about contacts, products, customers, inventory, and more?
https://article1000.com/marketing-decision-support-systems-mkdss/
Jul 22, 2017 · Marketing decision support systems (MKDSS) is an Information system that helps with decisionmaking in the formation of a marketing plan. The reason for using an MKDSS is because it helps to support the software vendors’ planning strategy for marketing products; it can help to identify advantageous levels of pricing, advertising spending, and advertising copy for the firm’s products.
https://quizlet.com/126452539/buad301-chapter-4-flash-cards/
E. marketing decision support system (MDSS) C. intranet Which of the following refers to the collection, deployment, and interpretation of information that allows a business to acquire, develop, and retain its customers?
https://quizlet.com/subject/marketing-research-chapter-9-decision-support-systems/
Learn marketing research chapter 9 decision support systems with free interactive flashcards. Choose from 92 different sets of marketing research chapter 9 decision support systems flashcards on Quizlet.
http://www.managementparadise.com/forums/marketing-research-mr/200373-marketing-decision-support-systems-mdss.html
The purpose of a marketing decision support system (MDSS) is to combine marketing data from diverse sources into a single database which line managers can enter interactively to quickly identify problems and obtain standards, periodic reports, as well as answers to analytical questions.
http://www.mdssworld.com/
MDSS (Marketing Decision Support Systems, Inc.) offers the Research Tracker database system for qualitative marketing research, Product Line Forecasting, Custom Database applications, and Business and Not-for-Profit Consulting.
https://en.wikipedia.org/wiki/Marketing_decision_support_system
A marketing decision support system (sometimes abbreviated MKDSS) is a decision support system for marketing activity. The system is used to help businesses explore different scenarios by manipulating already collected data from the past events. It consists of information technology, marketing data, systems tools,and modeling capabilities that enable the it to provide predicted outcomes from different scenarios and marketing strategies.
https://quizlet.com/28636503/mktg-ch-9-flash-cards/
marketing decision support system A(n) _____ is an interactive, flexible, computerized information system that enables managers to obtain and manipulate information as they are making decisions mall intercept interview
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