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https://www.slideshare.net/paramalways/decision-support-system-1943516
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https://www.slideshare.net/IssaGo/marketing-information-system-35032440
May 23, 2014 · • A marketing information system (MkIS) is a continuing and interacting structure of people, equipment and procedures to gather, sort, analyze, evaluate and distribute needed, timely and accurate information for use by marketing decision makers to improve their marketing planning, implementation, and control. Marketing Information System 4.
https://kalyan-city.blogspot.com/2013/01/4-main-components-of-marketing.html
Jan 04, 2013 · Components of Marketing Information System MIS. Marketing Information System (MIS) collects, analyses, and supplies a lot of relevant information to the marketing managers. It is a valuable tool for planning, implementing and controlling the marketing activities.. The role of MIS is to identify (find out) what sort of information is required by the marketing managers.
http://www.fao.org/3/W3241E/w3241e0a.htm
Components of a marketing information system. A marketing information system (MIS) is intended to bring together disparate items of data into a coherent body of information. An MIS is, as will shortly be seen, more than raw data or information suitable for the purposes of decision making.
http://www.yourarticlelibrary.com/marketing/mis-marketing-information-system-with-diagram/48703
Marketing Decision Support System (MDSS): Previously, the component was known as Analytical Marketing System. While former three components supply data, the marketing decision support system concerns more with processing or analyzing available data. This component can improve efficiency and utility of the whole marketing information system.
https://courses.lumenlearning.com/boundless-marketing/chapter/technology-to-assist-market-research/
Technology to Assist Market Research. Marketing Information Systems. A marketing information system (MIS) is a management information system designed to support marketing decision making. Learning Objectives. Show the use of marketing information systems used in research and consumer marketing. ... Decision Support System: ...
https://arpapress.com/Volumes/Vol11Issue2/IJRRAS_11_2_18.pdf
marketing information system staff working in the companies, and (48) was recovered with a percentage of (86%). The questionnaire consisted of sets of questions, included: the relationship between the main components of marketing information system and decision making in companies mentioned. Reliability test was conducted
https://en.wikipedia.org/wiki/Marketing_Information_System
A marketing information system (MKIS) is a management information system (MIS) designed to support marketing decision making.Jobber (2007) defines it as a "system in which marketing data is formally gathered, stored, analysed and distributed to managers in accordance with their informational needs on a regular basis." In addition, the online business dictionary defines Marketing Information ...
https://www.smartsheet.com/marketing-information
Nov 30, 2017 · What, precisely, is a marketing information system? In his book Marketing Management, Kellogg School of Management Professor of International Marketing Philip Kotler defines it as “people, equipment, and procedures to gather, sort, analyze, evaluate, and distribute needed, timely, and accurate information to marketing decision makers.”These systems have been enabled by developments in the ...
https://www.assignmentpoint.com/business/management/presentation-decision-support-system.html
Primary purpose of this lecture is to presentation on Decision Support System. A decision support system can present information graphically and could include an expert system or artificial intelligence. It may be aimed at business executives or other sorts of group of knowledge personnel.
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