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https://en.wikipedia.org/wiki/Marketing_decision_support_system
A marketing decision support system (sometimes abbreviated MKDSS) is a decision support system for marketing activity. The system is used to help businesses explore different scenarios by manipulating already collected data from the past events. It consists of information technology, marketing data, systems tools,and modeling capabilities that enable the it to provide predicted outcomes from ...
https://quizlet.com/7618582/mktg-9-flash-cards/
A decision support system (DSS) makes data instantly available to marketing managers and allows them to manipulate the data themselves to make marketing decisions. Four characteristics make a DSS especially useful to marketing managers: They are interactive, flexible, discovery oriented, and …
https://www.investopedia.com/terms/d/decision-support-system.asp
A decision support system (DSS) is a computerized program that analyzes data in an organization or business, enabling managers to decide courses of action.
https://www.flashcardmachine.com/ch-9learningobjectives.html
Feb 10, 2014 · A decision support system (DSS) makes data instantly available to marketing managers and allows them to manipulate the data themselves to make marketing decisions. Four characteristics make a DSS especially useful to marketing managers. They are: 1.interactive 2. flexible 3.discovery minded 4. accessible
https://searchcio.techtarget.com/definition/decision-support-system
Mar 01, 2010 · The consequences of different decision alternatives, given past experience in a context that is described; A decision support system may present information graphically and may include an expert system or artificial intelligence . It may be aimed at business executives or some other group of knowledge workers.
http://www.fao.org/3/W3241E/w3241e0a.htm
This chapter has the purpose of leading the reader towards: · An understanding of the different roles managers play and how marketing information systems can support them in these roles · An appreciation of the different types and levels of marketing decision making · A knowledge of the major components of a marketing information system
https://www.techopedia.com/definition/770/decision-support-system-dss
Decision Support System: A decision support system (DSS) is a computer-based application that collects, organizes and analyzes business data to facilitate quality business decision-making for management, operations and planning. A well-designed DSS aids decision makers in compiling a variety of data from many sources: raw data, documents, ...
http://www.yourarticlelibrary.com/management/decision-making-management/decision-support-system-dss-meaning-features-and-users/70296
Decision support systems use data from the general management information system and they are used by a manager or a decision maker for decision support. The basic characteristic of the decision support system is that it is based on some tool, technique or model.
https://quizlet.com/50978042/mkt-3413-flash-cards/
A "marketing decision support system" is defined as collected data that may be accessed and analyzed using tools and techniques that assist managers in decision making. FALSE The marketing research system gathers information for a specific situation facing the company, and it is unlikely that the other components of an MIS have the information ...
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