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https://pubsonline.informs.org/doi/abs/10.1287/mksc.1.1.31
A decision support system for planning marketing strategies and allocating resources for a multi-store retailer is described. This decision support system combines well-known model building and analysis methodology, sophisticated computer software, and attention to management's implementation needs in order to apply management science thinking to messy, high level strategy and forecasting ...Cited by: 18
https://www.researchgate.net/publication/227441977_A_Marketing_Decision_Support_System_for_Retailers
A decision support system for planning marketing strategies and allocating resources for a multi-store retailer is described. This decision support system combines well-known model building and analysis methodology, sophisticated computer software, …
http://www.contrib.andrew.cmu.edu/~alm3/papers/pricing%20dss.pdf
decision support systems (PDSS) for retailers using transaction data. Although PDSS is relevant for any retailer, we focus on grocery retailers due to the prevalence of academic research in this area [2].
https://pubsonline.informs.org/doi/10.1287/mksc.1.1.31
A decision support system for planning marketing strategies and allocating resources for a multi-store retailer is described. This decision support system combines well-known model building and analysis methodology, sophisticated computer software, and attention to management's implementation needs in order to apply management science thinking to messy, high level strategy and forecasting …Cited by: 18
https://www.research.manchester.ac.uk/portal/files/54561300/FULL_TEXT.PDF
Pricing decision support systems have been developed in order to help retail com-panies optimise the prices they set when selling their goods and services. This research aims to enhance the essential forecasting and optimisation techniques that underlie these systems. This …
https://www.sciencedirect.com/science/article/pii/S0167923610000229
Specifically, the authors propose a pricing decision support model for retailers to estimate optimal prices, whose output depends on the configuration of a supporting measurement model. The measurement model is a demand function that relates sales and prices within the category; optimal prices are those whose effects on demand and retail margins maximize the category's profitability.Cited by: 16
https://www.researchgate.net/publication/227441977_A_Marketing_Decision_Support_System_for_Retailers
A decision support system for planning marketing strategies and allocating resources for a multi-store retailer is described. This decision support system combines well-known model building and analysis methodology, sophisticated computer software, …
https://pubsonline.informs.org/doi/abs/10.1287/mksc.1.1.31
A decision support system for planning marketing strategies and allocating resources for a multi-store retailer is described. This decision support system combines well-known model building and analysis methodology, sophisticated computer software, and attention to management's implementation needs in order to apply management science thinking to messy, high level strategy and forecasting ...Cited by: 18
https://www.semanticscholar.org/paper/The-Implementation-Challenge-of-Pricing-Decision-Montgomery/668ae69bce7b855f6f36d6876261699217b9f1a6
Demand based management uses statistical models to predict consumer price response using historical information. These models can be used to construct pricing decision support systems for retail managers. Currently, many firms have begun offering software to perform price optimization.
https://dl.acm.org/doi/10.1016/j.dss.2010.01.009
Specifically, the authors propose a pricing decision support model for retailers to estimate optimal prices, whose output depends on the configuration of a supporting measurement model. The measurement model is a demand function that relates sales and prices within the category; optimal prices are those whose effects on demand and retail margins maximize the category's profitability.Cited by: 2
https://www.deepdyve.com/lp/elsevier/retail-pricing-decisions-and-product-category-competitive-structure-rM0KGdNOvB
Apr 01, 2010 · Retail pricing decisions and product category competitive structure Specifically, the authors propose a pricing decision support model for retailers to estimate optimal prices, whose output depends on the configuration of a supporting measurement model.
https://pubsonline.informs.org/doi/10.1287/mksc.1.1.31
A decision support system for planning marketing strategies and allocating resources for a multi-store retailer is described. This decision support system combines well-known model building and analysis methodology, sophisticated computer software, and attention to management's implementation needs in order to apply management science thinking to messy, high level strategy and forecasting ...Cited by: 18
http://www.authorstream.com/Presentation/aSGuest111599-1162370-retail-pricing-decisions/
Aug 26, 2011 · Retail Pricing: Retail Pricing A retailer's set prices influence the quantities of various items that consumers will buy, which in turn affects total revenue and profit. Hence, correct setting prices decisions are a key to successful retail management.
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