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https://www.thehartford.com/business-insurance/strategy/marketing-sales/marketing-supports-sales
In some cases, marketing efforts are almost exclusively focused on supporting sales. Making sure marketing is structured in a way that can support sales is key to overall success. Learn the dynamics of these two groups in The Hartford Business Owner's Playbook.
https://www.mbaskool.com/business-concepts/marketing-and-strategy-terms/12453-sales-support-material.html
Sales support material contains information regarding the product/service or company/brand or any promotional material which helps the salesperson in acquiring new customers and increasing business. These resources are provided with the aim to make the sales process easier and effective. These are the tools used by brands/companies to present themselves and increase its brand equity by ...
https://www.cio.com/article/2849367/7-ways-you-can-help-your-sales-team-be-more-effective.html
7 Ways You Can Help Your Sales Team Be More Effective From CRM to gamification, sales and marketing experts share strategies and tools that can help salespeople be …Author: Jennifer Lonoff Schiff
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