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https://pubsonline.informs.org/doi/abs/10.1287/mksc.18.3.196
This paper provides an introduction to this Special Issue by a) providing a framework for evaluating the potential and actual success of marketing management support systems (MMSS), and b) briefly discussing how each paper in this Special Issue addresses the general topic of …Cited by: 104
http://citeseerx.ist.psu.edu/viewdoc/summary?doi=10.1.1.201.1725
CiteSeerX - Document Details (Isaac Councill, Lee Giles, Pradeep Teregowda): This paper provides an introduction to this Special Issue by a) providing a framework for evaluating the potential and actual success of marketing management support systems (MMSS), and b) briefly discussing how each paper in this Special Issue addresses the general topic of managerial decision making.
https://core.ac.uk/display/21562997
Abstract. This paper provides an introduction to this Special Issue by a) providing a framework for evaluating the potential and actual success of marketing management support systems (MMSS), and b) briefly discussing how each paper in this Special Issue addresses the general topic of managerial decision making.Cited by: 104
https://simple.io/customer-success/
Your success is our success! At Simple, we focus on change management principles, large-scale implementation plans, and the simple art of listening. ... The next thing you know, all responses to your support requests are automated and as for proving your return on investment, you’re struggling to remember why you needed the software in the ...
https://link.springer.com/chapter/10.1007/978-1-4615-4595-8_9
Abstract The fourth and last part of this book focuses on how to increase the success of marketing management support systems in companies, in terms of both their adoption and implementation and their contribution to more effective and efficient decision making.Author: Berend Wierenga, Gerrit van Bruggen
https://www.researchgate.net/profile/Richard_Staelin/publication/227442181_The_Success_of_Marketing_Management_Support_Systems/links/02bfe50e5acb29db50000000.pdf?origin=publication_list
Figure 1 Demand Side of Decision Support Supply Side of Decision Support Integrative Framework of the Factors that Determine the Success of a Marketing Management ...
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