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https://hbr.org/2014/11/7-marketing-technologies-every-company-must-use
If you’re new to digital marketing, you’ll need to work with people who have a holistic view of marketing technology and don’t just want to steer you toward the one or two that they support.
https://www.insivia.com/7-key-marketing-strategies-technology-software-companies/
The way enterprise technology and software companies need to approach marketing themselves is evolving and it is imperative to leverage tactics that will produce real results.. In the face of increased competition for attention on digital channels, technology companies in the B2B sector can struggle to reach the right decision makers on the right channels to increase their sales funnel.
https://www.smartinsights.com/managing-digital-marketing/marketing-innovation/marketing-technology-2014/
Implications from previous versions of the Marketing Technology landscape. Here, for comparison is the 2015 Marketing technology landscape infographic which we think provides a great framework to help managers think through the best technology to improve their marketing and to review the leading technology vendors in each category.
https://www.mycustomer.com/marketing/strategy/22-digital-marketing-technologies-and-techniques-to-tackle-2014
Since the main top-level trends, the “Usual Suspects” are likely to be similar for 2014, I thought that this, year it would be interesting and more useful to drill deeper to see which specific digital marketing technologies and techniques will be important trends in 2014.
https://neilpatel.com/blog/10-online-marketing-tools-you-need-when-starting-a-business/
Being part of this group means having a sound digital marketing strategy in place- one that incorporates social media marketing, search engine optimization, email marketing and consistent, valuable content that truly speaks to your audience. To ensure that your online marketing plan succeeds, it also means using the right tools at the right time.
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