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https://quizlet.com/28345375/imc-test-2-chapter-5-flash-cards/
189) The advertising support component of the creative brief includes: A) media selection and media buys B) the creative brief's constraint component C) the nature of the advertising appeal D) the facts which substantiate a unique selling point
https://www.coursehero.com/file/p1r4ot0/The-following-are-components-of-a-creative-brief-except-a-stating-which-media/
204) The following are components of a creative brief, except: a. stating which media will be used in the campaign b. the objective of the campaign c. the target market for the campaign d. outlining the message theme (a; Moderate; p. 151) 205) A creative brief may include all of the following, except: (c; Moderate; p. 151) 206) In terms of the advertising agency, the creative brief is ...
https://www.dummies.com/business/marketing/write-a-creative-marketing-brief/
Any and all marketing materials, from advertisements and brochures to websites and packages, benefit from the use of a creative brief, a document that lays out the basic purpose and focus of a specific marketing piece and provides some supporting information that gives you grist for your creative mill. Always include the following components in […]
https://quizlet.com/52943957/combo-with-imc-test-2-chapter-5-and-3-others-flash-cards/
189) The advertising support component of the creative brief includes: A) media selection and media buys B) the creative brief's constraint component C) the nature of the advertising appeal D) the facts which substantiate a unique selling point
https://www.pipefy.com/blog/online-marketing/creative-brief-briefing/
A creative brief is the very foundation of any advertising/marketing campaign.Making a simple (but relatable) analogy, the briefing is the metaphorical treasure map that creatives follow.The brief shows the creative professionals not only where to start digging to find …
http://sesko.com/the-key-components-of-an-effective-creative-brief/
Jan 19, 2016 · So, you are ready to move forward on that big project (brand identity, annual report, website, ad campaign, etc.) yet you are not sure where to begin. You tell your designer what you want and he goes forth and designs it with little to no information. The problem is that he doesn’t have a shred … Continue reading The Key Components of an Effective Creative Brief. →
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