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https://pubsonline.informs.org/doi/abs/10.1287/mksc.18.3.196
This paper provides an introduction to this Special Issue by a) providing a framework for evaluating the potential and actual success of marketing management support systems (MMSS), and b) briefly discussing how each paper in this Special Issue addresses the general topic of managerial decision making.Cited by: 104
http://citeseerx.ist.psu.edu/viewdoc/summary?doi=10.1.1.201.1725
CiteSeerX - Document Details (Isaac Councill, Lee Giles, Pradeep Teregowda): This paper provides an introduction to this Special Issue by a) providing a framework for evaluating the potential and actual success of marketing management support systems (MMSS), and b) briefly discussing how each paper in this Special Issue addresses the general topic of managerial decision making.
https://www.researchgate.net/profile/Richard_Staelin/publication/227442181_The_Success_of_Marketing_Management_Support_Systems/links/02bfe50e5acb29db50000000.pdf?origin=publication_list
Figure 1 Demand Side of Decision Support Supply Side of Decision Support Integrative Framework of the Factors that Determine the Success of a Marketing Management ...
http://www.yourarticlelibrary.com/database/importance-of-management-support-systems-for-business-enterprises/10438
Management support systems focus on managerial uses of information resources. These systems provide information to manage for planning and decision making. The information provided by these systems is based on both the internal and external data using various data analysis tools.
https://www.researchgate.net/publication/227072454_Advances_in_Marketing_Management_Support_Systems
system (MDSS) as a ‘‘coordinated collection of data, systems, tools and techniques. with supporting software and hardware by which an organization gathers and. interprets relevant information from business and environment and turns it into. an environment for marketing action’’ (p. 11).
https://blog.marketo.com/2016/03/marketing-careers-spotlight-so-you-want-to-be-a-marketing-systems-manager.html
What does a Marketing Systems Manager do? The Marketing Systems Manager is the glue that pulls together different programs, communications, and contributors and stakeholders to create a plan. Then they execute on the plan.
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