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https://www.researchgate.net/publication/222905889_Virtual_Communities_A_Marketing_Perspective
Virtual Communities: A Marketing Perspective. Article in Decision Support Systems 47(3) ... the authors sketch how consumers make use of virtual communities as social and information networks, and ...https://www.researchgate.net/.../222905889_Virtual_Communities_A_Marketing_Perspective
https://dl.acm.org/doi/10.1016/j.dss.2009.02.008
Consequently, 'word-of-mouse' has become a significant market force that influences consumer decision-making. On the basis of extensive quantitative and qualitative research, the authors sketch how consumers make use of virtual communities as social and information networks, and how this affects their decision-making processes.https://dl.acm.org/doi/10.1016/j.dss.2009.02.008
https://www.semanticscholar.org/paper/Virtual-communities%3A-A-marketing-perspective-Valck-Bruggen/8643bf64920a15d1678fd40832450a131a682c95
2019-12-29 · Increasingly, consumers interact through the Internet to share their knowledge, experiences, and opinions. Consequently, 'word-of-mouse' has become a significant market force that influences consumer decision-making. On the basis of extensive quantitative and qualitative research, the authors sketch how consumers make use of virtual communities as social and information networks, …https://www.semanticscholar.org/paper/Virtual-communities:-A-marketing-perspective...
https://www.deepdyve.com/lp/elsevier/virtual-communities-a-marketing-perspective-XcSoMDJ48m
Read "Virtual communities: A marketing perspective, Decision Support Systems" on DeepDyve, the largest online rental service for scholarly research with thousands of …https://www.deepdyve.com/lp/elsevier/virtual-communities-a-marketing-perspective...
http://download.xuebalib.com/xuebalib.com.22662.pdf
(Decision Support Systems, Information Systems Research, Journal of Management Information Systems,andManagement Information Systems Quarterly) and three Marketing journals (Journal of Con-sumer Research, Journal of Marketing,andJournal of Marketing Re-search) manually to ensure that no major eWOM articles were ignored.download.xuebalib.com/xuebalib.com.22662.pdf
https://quizlet.com/34061871/decision-support-systems-chpt-9-flash-cards/
Computer-based information systems that provide interactive information support to managers and business professionals during the decision-making process. Decision support systems use (1) analytical models, (2) specialized databases, (3) a decision maker's own insights and judgments, and (4) an interactive, computer-based modeling process to ...https://quizlet.com/34061871/decision-support-systems-chpt-9-flash-cards
https://quizlet.com/62313234/chapter-10-mis-flash-cards/
Start studying Chapter 10 MIS. Learn vocabulary, terms, and more with flashcards, games, and other study tools. Search. ... Decision support systems use _____ to support the making of semi-structured business decisions. ... and district-level data can be rolled up to provide a regional-level perspective.https://quizlet.com/62313234/chapter-10-mis-flash-cards
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