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https://en.wikipedia.org/wiki/Marketing_decision_support_system
A marketing decision support system (sometimes abbreviated MKDSS) is a decision support system for marketing activity. The system is used to help businesses explore different scenarios by manipulating already collected data from the past events. It consists of information technology, marketing data, systems tools,and modeling capabilities that enable the it to provide predicted outcomes from ...
https://quizlet.com/7618582/mktg-9-flash-cards/
A decision support system (DSS) makes data instantly available to marketing managers and allows them to manipulate the data themselves to make marketing decisions. Four characteristics make a DSS especially useful to marketing managers: They are interactive, flexible, discovery oriented, and …
https://www.flashcardmachine.com/ch-9learningobjectives.html
Feb 10, 2014 · Ch.9 Learning Objectives; Shared Flashcard Set. ... Cards Return to Set Details. Term. Explain the concept and purpose of a marketing decision support system. Definition. A decision support system (DSS) makes data instantly available to marketing managers and allows them to manipulate the data themselves to make marketing decisions ...
https://www.allinterview.com/showanswers/106150/explain-the-concept-need-for-and-importance-of-a-decision-support-system.html
Explain the concept, need for and importance of a Decision Support System.. Answer / puneet chawla A Decision Support System (DSS) is a class of information systems (including but not limited to computerized systems) that support business and organizational decision-making activities.
https://www.techopedia.com/definition/770/decision-support-system-dss
Decision Support System: A decision support system (DSS) is a computer-based application that collects, organizes and analyzes business data to facilitate quality business decision-making for management, operations and planning. A well-designed DSS aids decision makers in compiling a variety of data from many sources: raw data, documents, ...
https://searchcio.techtarget.com/definition/decision-support-system
Mar 01, 2010 · The consequences of different decision alternatives, given past experience in a context that is described; A decision support system may present information graphically and may include an expert system or artificial intelligence . It may be aimed at business executives or some other group of knowledge workers.
https://www.investopedia.com/terms/d/decision-support-system.asp
A decision support system (DSS) is a computerized program that analyzes data in an organization or business, enabling managers to decide courses of action.
http://www.yourarticlelibrary.com/management/decision-making-management/decision-support-system-dss-meaning-features-and-users/70296
Decision support system is a special class of system which facilitate decision making. As in an organisation, at each and every point and time, decisions are to be taken irrespective of their nature. Some decisions may be routine and programmed decisions while other may be strategic, and non-programmed decisions.
http://www.fao.org/3/W3241E/w3241e0a.htm
This chapter has the purpose of leading the reader towards: · An understanding of the different roles managers play and how marketing information systems can support them in these roles · An appreciation of the different types and levels of marketing decision making · A knowledge of the major components of a marketing information system
https://www.linkedin.com/pulse/concept-role-importance-mis-kumar-chetan
Jul 04, 2015 · The MIS is defined as an integrated system of man and machine for providing the information to support the operations, the management and the …
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