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https://www.tau.ac.il/~saharon/papers/ltv-journal.pdf
CUSTOMER LIFETIME VALUE MODELS 323 In other words, the total value to be gained while the customer is still active. While this formula is attractive and straight-forward, the essence of the challenge lies, of course, in estimating the v(t) and S(t) components in a reasonable way.Cited by: 167
https://link.springer.com/article/10.1023%2FA%3A1024036305874
We present and discuss the important business problem of estimating the effect of marketing activities on the Lifetime Value of a customer in the Telecommunications industry. ... Customer Lifetime Value Models for Decision Support. Authors; Authors and affiliations ... S., Neumann, E., Eick, U., Vatnik, N., and Idan, I. 2001. Evaluation of ...Cited by: 167
https://www.researchgate.net/publication/220451876_Customer_Lifetime_Value_Models_for_Decision_Support
Rosset et. al. [13] in their paper of" Customer Lifetime Value Models for Decision Support" review the importance of this metric and how it is used in the Telecommunications industry to measure ...
https://blog.jualsampahkucingshopping.findergood.com/?order=13131&title=%5BPdf%5D+Customer+Lifetime+Value+Models+for+Decision+Support&x=blogjualsampahkucingshopping
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https://dl.acm.org/citation.cfm?id=780012
Customer Lifetime Value Models for Decision Support. ... We present and discuss the important business problem of estimating the effect of marketing activities on the Lifetime Value of a customer in the Telecommunications industry. ... André Elisseeff , Timir Bhose , Kari Pauro , Seppo Pöyhönen, The 2005 ISMS Practice Prize Winner---Customer ...Cited by: 167
https://en.wikipedia.org/wiki/Customer_lifetime_value
In marketing, customer lifetime value (CLV or often CLTV), lifetime customer value (LCV), or life-time value (LTV) is a prediction of the net profit attributed to the entire future relationship with a customer. The prediction model can have varying levels of sophistication and accuracy, ranging from a crude heuristic to the use of complex predictive analytics techniques.
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