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https://tdan.com/data-mining-techniques-for-marketing-sales-and-customer-support/5560
If Robert Groth’s Data Mining: A Hands-on Approach for Business Professionals (reviewed in TDAN 5.0) is the introductory text for data mining, Data Mining Techniques: for Marketing, Sales, and Customer Support by Michael Berry and Gordon Linoff is the text for the second semester.
https://www.amazon.com/Data-Mining-Techniques-Relationship-Management/dp/0470650931
Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management [Gordon S. Linoff, Michael J. A. Berry] on Amazon.com. *FREE* shipping on qualifying offers. The leading introductory book on data mining, fully updated and revised! When Berry and Linoff wrote the first edition of Data Mining Techniques in the late 1990sCited by: 1118
https://www.wiley.com/en-us/Data+Mining+Techniques%3A+For+Marketing%2C+Sales%2C+and+Customer+Relationship+Management%2C+3rd+Edition-p-9781118087459
Data Mining Techniques, Third Edition covers a new data mining technique with each successive chapter and then demonstrates how you can apply that technique for improved marketing, sales, and customer support to get immediate results.
https://www.oreilly.com/library/view/data-mining-techniques/9780470650936/
Provides best practices for performing data mining using simple tools such as Excel. Data Mining Techniques, Third Edition covers a new data mining technique with each successive chapter and then demonstrates how you can apply that technique for improved marketing, sales, and customer support to get immediate results.
https://www.wiley.com/en-us/Data+Mining+Techniques%3A+For+Marketing%2C+Sales%2C+and+Customer+Support+-p-9780471179801
One of the first practical guides to mining business data, it describes techniques for detecting customer behavior patterns useful in formulating marketing, sales, and customer support strategies. While database analysts will find more than enough technical information to satisfy their curiosity, technically savvy business and marketing ...
https://www.goodreads.com/book/show/1283182.Data_Mining_Techniques
May 27, 1997 · One of the first practical guides to mining business data, it describes techniques for detecting customer behavior patterns useful in formulating marketing, sales, and customer support strategies. While Data Mining Techniques thoroughly acquaints you with the new generation of data mining tools and techniques and shows you how to use them to ...4/5
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