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https://books.google.com/books/about/Data_Mining_Techniques.html?id=Ni5nMDO1OfEC
Apr 09, 2004 · Packed with more than forty percent new and updated material, this edition shows business managers, marketing analysts, and data mining specialists how to harness fundamental data mining methods and techniques to solve common types of business problems Each chapter covers a new data mining technique, and then shows readers how to apply the technique for improved marketing, …4/5(5)
https://www.amazon.com/Data-Mining-Techniques-Relationship-Management/dp/0470650931
Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management [Gordon S. Linoff, Michael J. A. Berry] on Amazon.com. *FREE* shipping on qualifying offers. The leading introductory book on data mining, fully updated and revised! When Berry and Linoff wrote the first edition of Data Mining Techniques in the late 1990sCited by: 1127
https://dl.acm.org/citation.cfm?id=560675
Data Mining Techniques thoroughly acquaints you with the new generation of data mining tools and techniques and shows you how to use them to make better business decisions. One of the first practical guides to mining business data, it describes techniques for detecting customer behavior patterns useful in formulating marketing, sales, and ...Cited by: 2327
https://www.amazon.com/Data-Mining-Techniques-Relationship-Management/product-reviews/0471470643
The book introduces data mining and a methodology for applying it, talks about some of the applications in "Marketing, Sales, and Customer Relationship Management" (as the subtitle puts it), walks through some statistical techniques and then spends the bulk of the book on various data mining techniques.4.5/5(9)
https://www.amazon.co.uk/Data-Mining-Techniques-Relationship-Management/dp/0470650931
Jun 20, 2017 · Buy Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management 3rd by Gordon S. Linoff, Michael J. A. Berry (ISBN: 9780470650936) from Amazon's Book Store. Everyday low prices and free delivery on eligible orders.4/5(2)
http://axon.cs.byu.edu/~martinez/classes/478/readings/DataPrep.pdf
https://books.google.com/books/about/Data_Mining_Techniques.html?id=Ni5nMDO1OfEC
Apr 09, 2004 · Packed with more than forty percent new and updated material, this edition shows business managers, marketing analysts, and data mining specialists how to harness fundamental data mining methods and techniques to solve common types of business problems Each chapter covers a new data mining technique, and then shows readers how to apply the technique for improved marketing, sales, and customer ...4/5(5)
https://www.amazon.com/Data-Mining-Techniques-Relationship-Management/dp/8126505176
The book introduces data mining and a methodology for applying it, talks about some of the applications in "Marketing, Sales, and Customer Relationship Management" (as the subtitle puts it), walks through some statistical techniques and then spends the bulk of the book on various data mining techniques.4.5/5(9)
https://www.researchgate.net/publication/271077515_Data_Mining_Techniques_For_Marketing_Sales_and_Customer_Relationship_Management
The advantages of data mining methods are also outlined in the books Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management and Data Mining for Business Analytics ...
https://www.wiley.com/en-us/Data+Mining+Techniques%3A+For+Marketing%2C+Sales%2C+and+Customer+Relationship+Management%2C+3rd+Edition-p-9781118087459
Data Mining Techniques, Third Edition covers a new data mining technique with each successive chapter and then demonstrates how you can apply that technique for improved marketing, sales, and customer support to get immediate results.
https://dl.acm.org/citation.cfm?id=560675
Data Mining Techniques thoroughly acquaints you with the new generation of data mining tools and techniques and shows you how to use them to make better business decisions. One of the first practical guides to mining business data, it describes techniques for detecting customer behavior patterns useful in formulating marketing, sales, and ...Cited by: 2327
https://www.amazon.com/Data-Mining-Techniques-Relationship-Management/product-reviews/0471470643
The book introduces data mining and a methodology for applying it, talks about some of the applications in "Marketing, Sales, and Customer Relationship Management" (as the subtitle puts it), walks through some statistical techniques and then spends the bulk of the book on various data mining techniques.4.5/5(9)
http://www.wiley.com/WileyCDA/WileyTitle/productCd-0471470643.html
They have jointly authored some of the leading data mining titles in the field, Data Mining Techniques, Mastering Data Mining, and Mining the Web (all from Wiley). They each have more than a decade of experience applying data mining techniques to business problems in marketing and customer relationship management.
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