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https://www.amazon.com/Data-Mining-Techniques-Relationship-Management/dp/0470650931
Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management [Gordon S. Linoff, Michael J. A. Berry] on Amazon.com. *FREE* shipping on qualifying offers. The leading introductory book on data mining, fully updated and revised! When Berry and Linoff wrote the first edition of Data Mining Techniques in the late 1990sCited by: 1118
https://www.amazon.com/Data-Mining-Techniques-Relationship-Management-ebook/dp/B004UB2KE4
Jul 02, 2014 · Provides best practices for performing data mining using simple tools such as Excel; Data Mining Techniques, Third Edition covers a new data mining technique with each successive chapter and then demonstrates how you can apply that technique for improved marketing, sales, and customer support to get immediate results.4.1/5(35)
http://www.data-miners.com/
As we wrote in Data Mining Techniques for Marketing, Sales, and Customer Support, "Data mining is the exploration and analysis of large quantities of data in order to discover meaningful patterns and rules." We use those patterns and rules to inform business decisions and guide future actions.
https://books.google.com/books/about/Data_Mining_Techniques.html?id=Ni5nMDO1OfEC
Apr 09, 2004 · Packed with more than forty percent new and updated material, this edition shows business managers, marketing analysts, and data mining specialists how to harness fundamental data mining methods and techniques to solve common types of business problems Each chapter covers a new data mining technique, and then shows readers how to apply the technique for improved marketing, …4/5(5)
http://www.dssresources.com/books/contents/berry97.html
Data Mining Techniques : For Marketing, Sales, and Customer Support Michael J. A. Berry, Gordon Linoff Table of Contents. This book has a companion web site at www.data-miners.com "The book focusses on methodology and techniques and the way that data mining can best be employed.
https://dl.acm.org/citation.cfm?id=560675
Data Mining Techniques thoroughly acquaints you with the new generation of data mining tools and techniques and shows you how to use them to make better business decisions. One of the first practical guides to mining business data, it describes techniques for detecting customer behavior patterns useful in formulating marketing, sales, and ...Cited by: 2322
https://www.wiley.com/en-us/Data+Mining+Techniques%3A+For+Marketing%2C+Sales%2C+and+Customer+Relationship+Management%2C+3rd+Edition-p-9780470650936
These exercises, which were developed by Michael Berry, correspond to topics covered in Data Mining Techniques for Marketing, Sales, and Customer Relationship Management, 3rd Edition, by Gordon S. Linoff and Michael J. A. Berry.
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