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https://www.researchgate.net/publication/242328600_Decision_Support_Systems_for_Marketing_Managers
In the past 10 years, a new technology has emerged for assisting and improving marketing decision making. We define a marketing decision support system as a coordinated collection of data, models ...
https://www.managementstudyhq.com/types-of-decision-support-systems.html
Types of Decision Support Systems: A decision support system is an interactive computer based system that serves decision making needs of managers. It provides managers with the information that enables them to make both semi-structured and unstructured decisions.
https://journals.sagepub.com/doi/abs/10.1177/002224297904300302
Jun 01, 1979 · In the past 10 years, a new technology has emerged for assisting and improving marketing decision making. We define a marketing decision support system as a coordinated collection of data, models, analytic tools, and computing power by which an organization gathers information from the environment and turns it into a basis for action.Cited by: 425
https://en.wikipedia.org/wiki/Marketing_decision_support_system
A marketing decision support system (sometimes abbreviated MKDSS) is a decision support system for marketing activity. The system is used to help businesses explore different scenarios by manipulating already collected data from the past events. It consists of information technology, marketing data, systems tools,and modeling capabilities that enable the it to provide predicted outcomes from ...
https://quizlet.com/56429603/chapter-10-flash-cards/
Decision support systems _____. a. support optimization, satisficing, and heuristic approaches b. are used for operational, tactical, and strategic decision making c. might support a decision maker in only one or two of the problem-solving phases d. all of the above
https://www.researchgate.net/publication/242025788_A_decision-support_system_for_business-to-business_marketing
Purpose – The main purpose of this paper is to review the related literature and propose a new decision-support-system (DSS) framework for marketing in the business-to-business (B2B) arena based ...
https://courses.lumenlearning.com/boundless-marketing/chapter/technology-to-assist-market-research/
Technology to Assist Market Research. ... (MIS) is a management information system designed to support marketing decision making. Learning Objectives. Show the use of marketing information systems used in research and consumer marketing. ... Decision support systems enable managers to obtain and manipulate information as they are making ...
https://quizlet.com/287192346/chapter-10-quiz-flash-cards/
Subsystems for the marketing MIS and their outputs help marketing managers and executives to _____. group consensus. The _____ approach forces members of a decision making group to reach a unanimous decision. ... The performance of decision support systems is typically a function of decision quality, decision-making speed, and _____.
https://www.informationbuilders.com/decision-support-systems-dss
A decision support system ... Properly designed decision support systems are interactive software-based systems intended to help decision-makers compile useful information from raw data, documents, personal knowledge, and/or business models to identify and solve problems and make business decisions.
https://www.slideshare.net/AsiaMastersCenterAMC/decision-support-system-68042048
Nov 02, 2016 · • Decision Support System is a general term for any computer application that enhances a person or group’s ability to make decisions. • Also, Decision Support Systems refers to an academic field of research that involves designing and studying Decision Support Systems in their context of use. 4.
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