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https://en.wikipedia.org/wiki/Marketing_decision_support_system
A marketing decision support system (sometimes abbreviated MKDSS) is a decision support system for marketing activity. The system is used to help businesses explore different scenarios by manipulating already collected data from the past events. It consists of information technology, marketing data, systems tools,and modeling capabilities that enable the it to provide predicted outcomes from ...
https://www.inc.com/encyclopedia/decision-support-systems.html
Good decision support systems can help business people perform a wide variety of functions, including cash flow analysis, concept ranking, multistage forecasting, product performance improvement ...
https://www.sciencedirect.com/science/article/pii/0378720679900399
Applications 'the Functions of a Decision Support System Robert Vas. Elanning Assistant Professor of Decision Sciences, The Wharton School, University of Pennsylvania, PA 19174, USA The growing literature on decision support systems outlines their principal characteristics and presents case studies of successful systems.Cited by: 73
http://www.yourarticlelibrary.com/management/decision-making-management/decision-support-system-dss-meaning-features-and-users/70296
Decision support system is a special class of system which facilitate decision making. As in an organisation, at each and every point and time, decisions are to be taken irrespective of their nature. Some decisions may be routine and programmed decisions while other may be strategic, and non-programmed decisions.
http://www.fao.org/3/W3241E/w3241e0a.htm
Components of a marketing information system. A marketing information system (MIS) is intended to bring together disparate items of data into a coherent body of information. An MIS is, as will shortly be seen, more than raw data or information suitable for the purposes of decision making.
https://www.sciencedirect.com/science/article/abs/pii/0378720679900399
The growing literature on decision support systems outlines their principal characteristics and presents case studies of successful systems. This paper reviews the literature, describes six functions that a decision support system may perform for a manager or staff analyst, and introduces a new technique, functional mapping, for representing these systems.Cited by: 73
https://sites.google.com/site/misprojectkickoff/what-is-marketing-information-systems-mkis/-functions
The various functions of Marketing Information System are: 1. The marketing identification function: The determination of potential buyers and their characteristics is vital in order to satisfy their needs and desires. This enables the marketer to know : · W here the buyers are located
https://www.wisegeek.com/what-is-a-marketing-decision-support-system.htm
Oct 10, 2019 · A marketing decision support system is a system or method that can be employed to aid in evaluating possible marketing strategies and ultimately arriving at the decision considered in the best interests of the company. Sometimes referred to as a MKDSS, this strategy will pull on a number of resources in order to identify and project the outcome ...
http://www.umsl.edu/~sauterv/analysis/488_f02_papers/dss.html
Decision Support Systems have evolved over the past three decades from simple model-oriented systems to advanced multi-function entities. During the 1960’s, most Decision Support Systems were fairly based on powerful (and expensive) mainframe computers which …
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