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https://www.thebalancesmb.com/how-to-write-a-great-case-statement-for-today-s-donors-2502100
Jun 25, 2019 · Every fundraising campaign has a case statement at its center. Your case statement sets out the argument for supporting your cause. The term "case statement" seems today a tad old-fashioned. We often refer to this document as a "case for support."
http://thegoldiecompany.com/step1-develop-fundraising-case-for-support/
A Case for Support is essentially the rationale for supporting you based on both the factual background and history of your organization and on those beneficial, worthwhile services or solutions you provide to the community you serve every day.
https://purposefulfundraising.com/building-a-dynamic-case-for-support/
Sep 17, 2017 · A clear Case for Support that is used across your whole fundraising program ensures that everyone, from the Chair of your Board to the person who answers the phone, is on point with the organization’s messaging and is singing from the same hymn sheet. Most crucially, however, it asks the reader to take an action, typically, to make a financial contribution towards your organization so that …
https://mission-minded.com/your-case-for-support-good-design-will-make-it-stronger/
Rationale + Urgency + Emotion = Great Case. Once you’ve written a great case statement, your next job is to make sure it isn’t a chore to read. At Mission Minded, we make sure every fundraising case brochure we design–whether for an annual campaign, capital or endowment campaign–passes the “I’m too busy to read” test.
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