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https://www.springer.com/gp/book/9781402071942
Intelligent Support Systems for Marketing Decisions examines new product development, market penetration strategies, and other marketing decisions utilizing a confluence of methods, including Decision Support Systems (DSS), Artificial Intelligence in Marketing and Multicriteria Analysis.
https://www.amazon.com/Intelligent-Marketing-International-Operations-Management/dp/1402071949
Intelligent Support Systems for Marketing Decisions (International Series in Operations Research & Management Science): 9781402071942: Medicine & Health Science Books @ Amazon.com
https://www.amazon.com/Intelligent-Marketing-International-Operations-Management-ebook/dp/B000VHVNQW
Intelligent Support Systems for Marketing Decisions (International Series in Operations Research & Management Science Book 54) - Kindle edition by Nikolaos F. Matsatsinis, Y. Siskos. Download it once and read it on your Kindle device, PC, phones or tablets. Use features like bookmarks, note taking and highlighting while reading Intelligent Support Systems for Marketing Decisions (International ...
https://www.researchgate.net/publication/267062706_Intelligent_Support_Systems_for_Marketing_Decisions
Systems to support marketing decisions may be called marketing management support systems (MMSSs), marketing decision support systems (MDSSs) or intelligent MDSSs (IMDSSs).
https://www.researchgate.net/publication/302294947_Intelligent_Decision_Support_Systems_in_Marketing
Intelligent Decision Support Systems in Marketing Chapter · January 2003 with 10 Reads How we measure 'reads' A 'read' is counted each time someone views a publication summary (such as the...
http://www.josbd.com/intelligent-support-systems/
DSS and EIS are intelligent support systems designed to provide middle and top managers with information necessary to make decisions that require intuition and judgment. Both DSS and EIS are intuitive, interactive, user-friendly systems that augment the decision-making capabilities of a manager.
http://www.eric-eisenstein.com/papers/Lodish&Eisenstein-dsschapter.pdf
Our goal in this chapter is to review the marketing decision support system (MDSS) literature so as to provide maximal guidance to researchers and prac-titioners on how best to improve marketing deci-sion-making using decision support systems. In order to achieve this goal, we lay out a taxonomy of decision support systems, create an integrative
https://en.wikipedia.org/wiki/Marketing_decision_support_system
Marketing decision support system A marketing decision support system (sometimes abbreviated MKDSS) is a decision support system for marketing activity. The system is used to help businesses explore different scenarios by manipulating already collected data from the past events.
https://www.worldcat.org/title/intelligent-support-systems-for-marketing-decisions/oclc/50227571
From the reviews:"This book deals with the influences of multicriteria analysis, decision support systems and artificial intelligence approaches on marketing approaches. Special emphasis is given to the area of new product development and formation penetration strategies.
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