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https://hbr.org/2014/11/7-marketing-technologies-every-company-must-use
If you’re new to digital marketing, you’ll need to work with people who have a holistic view of marketing technology and don’t just want to steer you toward the one or two that they support.
https://www.smartinsights.com/managing-digital-marketing/marketing-innovation/marketing-technology-2014/
Implications from previous versions of the Marketing Technology landscape. Here, for comparison is the 2015 Marketing technology landscape infographic which we think provides a great framework to help managers think through the best technology to improve their marketing and to review the leading technology vendors in each category.
https://hingemarketing.com/blog/story/it-marketing-what-every-technology-services-firm-should-know-for-higher-gro
Sep 05, 2018 · Explore how successful technology firms are using online marketing to grow faster and be more profitable, download the Online Marketing for Professional Services How Hinge Can Help: Hinge has developed a comprehensive plan, the Visible Firm ® to address these issues and more.
https://www.smartinsights.com/digital-marketing-strategy/what-is-digital-marketing/
Nov 25, 2019 · What is Digital Marketing? A visual summary. By Dave Chaffey 25 Nov, 2019. Essential . ... Digital technology – the marketing technology or ... The use of the Internet and other digital media and technology to support ‘modern marketing’ has given rise to a bewildering range of labels and jargon created by both academics and professionals ...
https://www.insivia.com/7-key-marketing-strategies-technology-software-companies/
The way enterprise technology and software companies need to approach marketing themselves is evolving and it is imperative to leverage tactics that will produce real results.. In the face of increased competition for attention on digital channels, technology companies in the B2B sector can struggle to reach the right decision makers on the right channels to increase their sales funnel.
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