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http://www.businessstudynotes.com/marketing/discuss-different-types-marketing-decisions/
Apr 30, 2016 · Marketing decisions include promotion decisions which are important content of the marketing mix in which different aspects of marketing communication occurs. The information about the product is communicated with an objective to produce positive customer response.
http://www.yourarticlelibrary.com/marketing/decision-support-system-dss-in-industrial-marketing/22574
Decision Support System (DSS) in Industrial Marketing! A marketing information system produces information that supports many of the day-to-day decision making needs of the management. Reports, displays and responses produced by such systems provide information that managers have specified in advance as adequately meeting their information needs.
http://www.fao.org/3/W3241E/w3241e0a.htm
Marketing information systems are intended to support management decision making. Management has five distinct functions and each requires support from an MIS. These are: planning, organising, coordinating, decisions and controlling. Information systems have to be designed to meet the way in which managers tend to work.
https://en.wikipedia.org/wiki/Marketing_decision_support_systems
A marketing decision support system (sometimes abbreviated MKDSS) is a decision support system for marketing activity. The system is used to help businesses explore different scenarios by manipulating already collected data from the past events. It consists of information technology, marketing data, systems tools,and modeling capabilities that enable the it to provide predicted outcomes from ...
https://quizlet.com/312957956/test-1-marketing-questions-flash-cards/
A _____ states what is to be accomplished through marketing activities. a. market opportunity b. mission statement ... ACME Corp. managers view environmental forces as uncontrollable and thus adjust their marketing strategies to changes in the marketing environment. ... a. marketing decision support system b. marketing information system c. big ...
https://yourbusiness.azcentral.com/key-marketing-decisions-9338.html
Marketing delivers a product that satisfies the needs of a target market at a price that reflects its value. In addition to decisions related to the product, marketing has to decide on elements of the delivery and how to inform the target market of the buying opportunity. You have to integrate all these decisions to ...
https://quizlet.com/123113163/mktg-3300-chapter-1-flash-cards/
A marketing decision support system is defined as collected data that may be accessed and analyzed using tools and techniques that assist managers in decision making. true Everyday, information about pertinent developments in the environment is gathered through internal report systems.
http://iacis.org/iis/2002/MalecHayen124.pdf
IACIS 2002 USING DSS FOR MARKETING DECISION -MAKING: THE MDSS 422 aid decision-making (Xu and Kaye, 1995). The MDSS can also automate news finding and assess the possible impact of that news on a firm’s strategy (Cassie, 1997). MDSS can indeed support an array of marketing decisions. As will be discussed next, several
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