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http://www.pmlive.com/intelligence/healthcare_glossary/Terms/m/marketing_decision_support_system_mdss
Marketing decision support system (MDSS) A system used to manipulate a collection of data to interpret and explore potential business scenarios in order to make management decisions. Marketing decision support systems (MDSS) are considered by some businesses …
https://en.wikipedia.org/wiki/Marketing_decision_support_system
A marketing decision support system (sometimes abbreviated MKDSS) is a decision support system for marketing activity. The system is used to help businesses explore different scenarios by manipulating already collected data from the past events. It consists of information technology, marketing data, systems tools,and modeling capabilities that enable the it to provide predicted outcomes from different scenarios and marketing strategies.
http://www.managementparadise.com/forums/marketing-research-mr/200373-marketing-decision-support-systems-mdss.html
The purpose of a marketing decision support system (MDSS) is to combine marketing data from diverse sources into a single database which line managers can enter interactively to quickly identify problems and obtain standards, periodic reports, as well as answers to analytical questions.
http://www.yourarticlelibrary.com/marketing/mis-marketing-information-system-with-diagram/48703
Marketing Decision Support System (MDSS): Previously, the component was known as Analytical Marketing System. While former three components supply data, the marketing decision support system concerns more with processing or analyzing available data.
http://iacis.org/iis/2002/MalecHayen124.pdf
MARKETING DECISIONS SUPPORTED BY MDSS Marketing decision support systems can be developed to support a wide range of decision-making issues and problems on a variety of levels (Cassie, 1997). Undoubtedly, the main thrust of MDSS is to support marketing decision-making in a strategic planning context, which
https://quizlet.com/213616961/marketing-chapter-4-flash-cards/
marketing decision support system (MDSS) the data, analysis software, and interactive software that allow managers to conduct analyses and find the information they need All of the following are sources marketing managers use to collect and analyze data within a marketing firm EXCEPT ________.
https://quizlet.com/35459994/marketing-chapter-4-flash-cards/
Marketing Decision Support System (MDSS) The data, analysis software, and interactive software that allow managers to conduct analyses and find the information they need. Data Mining
https://www.wisegeek.com/what-is-a-marketing-decision-support-system.htm
Oct 10, 2019 · A marketing decision support system is a system or method that can be employed to aid in evaluating possible marketing strategies and ultimately arriving at the decision considered in the best interests of the company. Sometimes referred to as a MKDSS, this strategy will pull on a number...
https://quizlet.com/7129666/marketing-ch4-flash-cards/
Marketing decision support system (MDSS): The data, analysis software, and interactive software that allow managers to conduct analyses and find the information they need Data mining
https://quizlet.com/83975645/mktg-chapter-4-pretest-flash-cards/
A marketing decision support system (MDSS) is a(n) _____. A) basic system used by companies that do not have the resources to develop a marketing information system (MIS) B) popular syndicated research report purchased by most major media companies C) sophisticated information system that allows marketing managers to use statistical and modeling software tools
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