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https://en.wikipedia.org/wiki/Marketing_decision_support_system
A marketing decision support system (sometimes abbreviated MKDSS) is a decision support system for marketing activity. The system is used to help businesses explore different scenarios by manipulating already collected data from the past events. It consists of information technology, marketing data, systems tools,and modeling capabilities that enable the it to provide predicted outcomes from ...
https://quizlet.com/60735861/marketing-decision-support-systemmarketing-research-flash-cards/
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https://quizlet.com/301660501/ch-4-quiz-flash-cards/
Which of the following refers to a process that first determines what information marketing managers need and then gathers, sorts, analyzes, stores, and distributes relevant and timely marketing information to system users? A. Market intelligence system B. Marketing information system (MIS) C. Marketing decision support system (MDSS)
https://www.hausmanmarketingletter.com/marketing-information-system-versus-market-research/
A Marketing Information System Versus Market Research February 4, 2015 by Angela Hausman In an earlier post, I presented the 5 steps in creating a marketing information system , but today I’d like to take a step back to discuss the impact of a marketing information system on sound marketing decision-making; which, of course, is the main role ...
https://businessjargons.com/marketing-information-system.html
Marketing Decision Support System: It includes several software programs that can be used by the marketers to analyze the data, collected so far, to take better marketing decisions.With the use of computers, the marking managers can save the huge data in a tabular form and can apply statistical programs to analyze the data and make the ...
https://www.sciencedirect.com/science/article/pii/S0167811697000098
ELSEVIER Intern. J. of Research in Marketing 14 (1997) 275-290 International Journal of Research in Marketing Marketing decision support systems: Adoption, use, and satisfaction1 Berend Wierenga a,*, Peter A.M. Oude Ophuis b,2 a Department of Marketing, Rotterdam School of Management, Erasmus Universi~, Rotterdam, The Netherlands b Digital Valley lnternet Providers, Wageningen, The …Cited by: 105
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