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http://www.eric-eisenstein.com/papers/Lodish&Eisenstein-dsschapter.pdf
Our goal in this chapter is to review the marketing decision support system (MDSS) literature so as to provide maximal guidance to researchers and prac-titioners on how best to improve marketing deci-sion-making using decision support systems. In order to achieve this goal, we lay out a taxonomy of decision support systems, create an integrative
https://www.researchgate.net/publication/227441977_A_Marketing_Decision_Support_System_for_Retailers
A decision support system for planning marketing strategies and allocating resources for a multi-store retailer is described. This decision support system combines well-known model building and analysis methodology, sophisticated computer software, and attention to management's implementation needs...
https://en.wikipedia.org/wiki/Marketing_decision_support_system
A marketing decision support system (sometimes abbreviated MKDSS) is a decision support system for marketing activity. The system is used to help businesses explore different scenarios by manipulating already collected data from the past events.
https://www.crai.com/sites/default/files/publications/Effective-Executive-Decision-Making-with-Marketing-Decision-Support-Systems.pdf
EFFECTIVE EXECUTIVE DECISION MAKING WITH MARKETING DECISION SUPPORT SYSTEMS By Sanjay Kumar Rao, Ph.D. Is traditional marketing research designed to provide useful assessments of the impact of executive decisions, strategy and action on revenue, market share, and profit? The concept and reality of a marketing decision support
http://www.ignou.ac.in/upload/BME-063P2-06.pdf
6.0 DECISION SUPPORT SYSTEMS A decision support system (DSS) is a computer-based information system that supports business or organizational decision-making activities. DSSs serve the management, operations, and planning levels of an organization and help to make
http://www.yourarticlelibrary.com/marketing/mis-marketing-information-system-with-diagram/48703
Marketing Decision Support System (MDSS): Previously, the component was known as Analytical Marketing System. While former three components supply data, the marketing decision support system concerns more with processing or analyzing available data. This component can improve efficiency and utility of the whole marketing information system.
http://www.eajournals.org/wp-content/uploads/Decision-Support-Systems-Creating-Value-For-Marketing-Decisions-In-The-Pharmaceutical-Industry.pdf
competitive decisions. Technology plays a significant part in managing marketing decision takes accurately. To take market decision accurately, an organization needs to integrate the right technology (Chalmeta, 2006). Decision support systems support users in decision making and problem solving (Duan & Burrell, 1995).
https://arpapress.com/Volumes/Vol11Issue2/IJRRAS_11_2_18.pdf
Marketing information system can support managers in their marketing decision making by providing them with internal linking and operational integration between departments or sections. It also can increase the ability to respond to the Organizational dynamic system environment, allows the most efficient handling, and organize and
https://www.slideshare.net/sursayantan92/decision-support-systemdss
Apr 22, 2013 · Decision Support System(DSS) 1. -A system for decision making and problem solving. 2. What is DSS? A DSS is a computer-based information system that supports business or organizational decision-making activities. A DSS is a collection of integrated software applications and hardware that form the backbone of an organization’s decision making …
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